What if nonprofit organizations considered their funders as customers in the classical business sense—with problems that needed solving? How would they relate to them then? Would it not change interactions, communications, and messaging?
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Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong. Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices. In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.
Do you use Facebook ads?
Have you considered creating Facebook ads from your top-performing organic posts?
To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.
Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.
Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.
