Arts Intranet

Let’s face it: sometimes it seems like marketing and development couldn’t be more different.

In the current climate of the performing arts, one of the greatest obstacles that marketers face is the constant challenge of boosting attendance while reaching a diverse audience reflecting the community.

Art and artists have historically provided social commentary and a critical lense our society needs, something the arts and culture sector could also contribute.

Your organization sets its priorities as an institution by what you collectively decide what to measure.

This fall, TRG Arts is releasing a video series on the 6 metrics that arts leaders should be tracking and managing. View all the videos in this series here>>

If we can’t make our existing patrons happy, we might shortly find ourselves with a more urgent need to find new ones.

I wanted to explore video production to help inform a wide audience about the arts at Lehigh University.

Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.

All over the country, arts organizations are implementing more rigorous energy practices and decreasing their carbon footprint.

cdza, is a musical video experimental collaborative that has gone viral on YouTube with more than 1.5 million views in less than a year. What's their secret?

Music, food, entertainment, and a conglomeration of family, friends, and strangers all in one place: these are just a few things that come to mind when we think of the word “festival.”

The Utah Museum of Contemporary Art (UMoCA) is one of the many arts and cultural destinations when visiting beautiful Salt Lake City, Utah.

The thing about surveys is that they often tell us what people think they think rather than what they actually think.

What’s the most common reason people who want to attend the arts don’t follow through?

“Socializing is still the most commonly cited reason for attending the arts. Lack of time is still the most frequently named barrier to attending the arts.”

While we're busy living in the digital age, there are still plenty of analog issues that demand attention, including the very important interface between the Board and Trustees, marketing committee, and the professional marketing staff.

As non-profit organizations, we have a responsibility to represent our communities, and in some cases, our communities have changed or are rapidly changing and our arts organizations just haven’t adapted.

The work of becoming a district involves many stakeholders developing an agenda that will raise visibility and cultivate an economic return.

Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.

The Brooklyn Museum is making great strides with audience engagement through their latest technology tool, the ASK app.

Univeristy Musical Society works to develop insights into how exemplary performing arts organizations can successfully expand their audiences and retain them over time.

Recently I was privileged enough to conduct a NAMP workshop in Western NY…Buffalo.

Culturadar.com (pronounced Culture Radar), is a new and free online resource that assists those who crave the perfect arts experience discover deals and discounts on dance, film, music, theater, museum, and family events throughout New York, Chicago, and Washington, D.C.

Local residents, patrons of the arts and Washington, DC area leaders are endorsing the idea that art enriches and informs us.

At Misnomer Dance Theater, we have been exploring approaches to help artists increase their arts-related income and provide greater access to their art in new and more frequent ways.

With new platforms popping up on a regular basis, establishing an effective social media marketing plan can be overwhelming.

Tumblr is a cultishly loved and widely used short form blogging site where creatives and artists have curated over 108 million blogs since 2007.

As arts marketers, the importance of creating a compelling, carefully maintained brand is something we work towards on a daily basis.

Terry Teachout, the drama critic at The Wall Street Journal, suggested a few weeks ago a correlation between regional theatre’s “play-it-safe” programming strategies and the collapse of the American theatre subscription.

Recently I’ve been following with great interest the discussions about diversity taking place in the arts blogosphere.