2014 America's Charities Snapshot


Research Abstract
2014 America's Charities Snapshot

Nearly 240 charitable organizations across the country were surveyed for Snapshot 2014, a report which examines key trends shaping corporate-nonprofit partnerships and explores how charities face new expectations around accountability, transparency and impact. 

Key Findings:

  1. Charities address higher expectations of donors. In the face of rising expectations, charities are responding to corporate, institutional and individual donors to better demonstrate greater accountability, transparency and results. 

  2. Digital culture allows nonprofits to engage with key stakeholders. Technology and the digital culture are transforming the way nonprofit organizations interact and engage with companies and employees. 

  3. Engagement is the new standard. Workplace giving is moving to a broader engagement model, and charities are providing greater opportunities for employees to learn about, interact and engage with them. 

  4. Partnerships are key. Charities recognize the value of partnering with companies but are challenged to sustain those partnerships.

Every year, millions of people across America are invited to participate in an activity that has become a Fall tradition for generations of employees working at many of the nation’s largest employers: the Employee Charitable Giving Campaign. 

The impact of employee giving campaigns on charitable organizations and the people and communities they serve cannot be understated. Workplace giving campaigns generate over $4 billion annually—much of which is unrestricted, sustainable support that enables charitable organizations serve communities throughout the nation.

For the last decade, America’s Charities, a national proponent for effective employee engagement programs, has commissioned research to identify current trends, attitudes and perceptions in employee workplace giving.


America's Charities
December 2014