Each generation uses social media in various ways, whether the amount of time they're using it per week is longer than other generations or that they gravitate towards one particular outlet over another. As marketers, we need to keep this in mind, so we understand how to create a better strategic plan for our online campaigns. This inforgraphic focuses solely on how Generation X and Baby Boomers use social media, and how you can use this to inform and improve your online marketing campaigns.

This infographic focuses on how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.