This colorful infographic illustrates the psychology behind logos, breaking down how they affect consumers' perceptions of a brand. From typeface to color and shape, every aspect of a brand's logo implies something about the company's identity to the viewer.

As modern marketing becomes increasingly technology-based, it’s important to remember that the tech is a means to an end: sharing stories, information, and emotion to make a human connection. Shareology explores the history of sharing and how it will continue to drive value in the future.

This e-book was developed to capture the top 50 tweets from the 2015 National Arts Marketing Project (NAMP) Conference.

How are cultural institutions using digital technologies to further their missions? What can we learn from talking to innovators doing this work? The Wyncote Foundation commissioned this report to help answer these questions.

Based on case studies of 10 arts organizations that undertook audience-building projects as part of the Wallace Excellence Awards initiative, the report, The Road to Results: Practices for Building Arts Audiences, pinpoints nine practices that successful efforts had in common — from identifying a target group that made sense for the organization to determining what barriers needed to be

In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public art professionals, this 4-part webinar series focused on how to communicate to different groups of people why we need public art, and how to make public art as visible and impactful as possible—in both physical spaces and online.

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

In this e-book, Making Space: Lessons on Artistic Intervention in Uncommon Places, you’ll find the examples from three organizations whose artistic interventions have worked with uncommon sites to create unique, engaging, and transformative experiences with their audiences.

This ebook goes through tride and true strategies for lean content marketing -- so you can extend the value of all your thought leadership.

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.