SEARCH RESULTS FOR MARKETING AND COMMUNICATIONS IN AMERICANS FOR THE ARTS ARCHIVE : 103 ITEMS FOUND

Author(s): Bhargava, Rohit
Date of Publication: Jan 01, 2012

The aim of this e-book book is to share the real secret to building more audience passion that leads to better fundraising, more community support, and increasing your audience. The "secret" is simple: you need to make your arts organization more human.

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2012

In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work.

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2012

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2012

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2011

In this e-book, 6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally, you will:

  • Enter into the mobile marketing arena to learn which practical tools are best to reach your audiences on the go
  • Become skilled & savvy at developing a unique voice specific only to your arts organization
  • Understand why keeping your marketing personal establishes an emotional connection between your institution and your patron and ensures long-lasting patron loyalty

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2011

In our newest e-book, 50 Winning Tweets from the 2011 National Arts Marketing Project Conference, you'll see the 50 most insightful, inspiring, and awesome takeaways straight from the #nampc tweet deck.

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2011

Gain insight & learn the best audience engagement practices through these 13 best visual representations.

Author(s): Gensing-Pophal, Lin, PMC
Date of Publication: Jan 01, 2011

"While the delivery mechanisms are different, in reality, the basics of communicating effectively with whoever the target audience might be really haven’t changed very much, if at all. Effective communication is still effective communication, and direct mail — whether in the snail mail environment or online — still benefits from the same tried and true principles that gurus such as Claude C. Hopkins, and later, Bob Bly and Herschell Gordon Lewis espoused and practiced. When you run a radio spot for your product or service it’s hard to tell exactly how effective

Author(s): Altria Group, Inc.
Date of Publication: Apr 01, 2006

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

Author(s): Stravinski Sharrow , Chris
Date of Publication: Jan 01, 2006

The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer..

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