Author(s): Frankel, Marina and Peeler, Julie
Date of Publication: Jan 01, 2003

The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop their audiences, WVFAC decided to reach out to the growing Hispanic people by creating an event called \Mariachi Espectacular\.This case study outlines it strategies, implementation and results to use as a benchmark within your own organization.

Author(s): Randy I. Cohen and Margaret Jane Wyszomirski
Date of Publication: Nov 01, 2002

In 1998, The Pew Charitable Trusts commissioned Americans for the Arts and The Ohio State University Arts Policy and Administration Program to analyze public and private sources of support for arts and culture. This report is the result of that research.

Author(s): Hager, Mark A. and Pollak, Thomas H.
Date of Publication: Apr 01, 2002

This report summarizes results from a survey of performing arts presenting organizations in the United States. The study was commissioned by the Doris Duke Charitable Foundation to supplement an evaluation of its Leadership Presenting Organizations program, and by the Association of Performing Arts Presenters to provide context for a series of presenting organization convocations and to provide a basis for future planning.

Author(s): Earle, Richard
Date of Publication: Jan 01, 2002

This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs.

Author(s): Kaplan, Aaron
Date of Publication: Jan 01, 2002

This case study reviews efforts of the New York Chinese Cultural Center to create a segmented markeing strategy.

Author(s): Ball, Rebecca
Date of Publication: Jan 01, 2002

San Diego is the third fastest growing county in California, with a predicted growth rate of 6.1% between 1999-2004. Rapid population change means San Diego's arts community is faced with the imperative to attract new audiences. While the majority of arts organizations have traditionally been more successful at attracting audiences in the 45+ age group, many are now looking to develop family audiences, in order to increase and diversify their attendance by attracting both young adults and children. This case study provides examples of two San Diego based arts organizations: The Museum

Author(s): Fränkel, Marina
Date of Publication: Jan 01, 2002

Located in midtown Atlanta, Georgia, the Atlanta Shakespeare Company (ASC) is a theatre group that performs the works of Shakespeare (an average of eight full-length world-classics per year, in addition to an average of four full-length children's plays a year) at its venue, the Atlanta Shakespeare Tavern®. From 1995 to 1998 ASC consistently performed for sold-out houses. In 1999 Company management decided to undergo a $1.2 million renovation of its venue to increase the capacity from 150 seats to 250 seats. With this opportunity the organization faced a new challenge: how to fill

Author(s): Recacho, Berlinda P.
Date of Publication: Jan 01, 2002

Marketing is the process by which you come to understand the relationship between your product and the customer. Earned income is important, but there are benefits that go beyond the bottom line.

Author(s): Harp, Christy
Date of Publication: Jan 01, 2002

The National Arts Marketing Project is a marketing and audience development project focusing in the arts sponsored in 12 U.S. cities by American Express. It was originally launched in 1998 in eight cities, and then expanded to four more cities in 2001. In order to celebrate the launch of the new sites, American Express hosted launch parties at all 12 locations.

Author(s): Sala, Maria-Mercedes, Editor
Date of Publication: Jan 01, 2002

Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references (pages 134–135).