It is the intent of this issue of Monographs to explore a variety of ways in which local arts agencies can provide a valuable service to their communities and arts organization constituents by becoming more active in the sometimes overwhelming world of marketing.

This handbook has been designed to encourage nonprofit organizations to take advantage of the cable access facilities in their community. It presents a frame-work for understanding and using cable access, provides specific tips on getting involved in access, and offers 12 case studies of effective nonprofit uses of cable access for public education, community organizing, fundraising, and issue advocacy, including as case study of the Los Angeles Jazz Society in California. Includes a directory of the organizations mentioned in the study and other cable resource organizations.

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled.

The diversity of arts participation is examined in this brief, which reports on findings from a national survey of cultural participation commissioned by The Wallace Foundation and conducted by the Urban Institute.

This article examines the role of marketing in the arts. Reflecting on the issue requires an understanding of both the meaning of artistic value and its diffusion process. Artistic value can be seen as a flow potential embedded in a product that may or may not be recognized by those who encounter it.

How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.

Thank you for choosing this life which can be hard. And hard to explain.

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

How to Generate More Leads Through Strategic Content Distribution