Author(s): Greenberg, Arthur
Date of Publication: Jun 30, 1995

It is the intent of this issue of Monographs to explore a variety of ways in which local arts agencies can provide a valuable service to their communities and arts organization constituents by becoming more active in the sometimes overwhelming world of marketing.

Author(s): Nicholson, Margie
Date of Publication: Dec 31, 1989

This handbook has been designed to encourage nonprofit organizations to take advantage of the cable access facilities in their community. It presents a frame-work for understanding and using cable access, provides specific tips on getting involved in access, and offers 12 case studies of effective nonprofit uses of cable access for public education, community organizing, fundraising, and issue advocacy, including as case study of the Los Angeles Jazz Society in California. Includes a directory of the organizations mentioned in the study and other cable resource organizations.

Author(s): Hill, Elizabeth; O'Sullivan, Terry; O'Sullivan, Catherine
Date of Publication: May 15, 2019

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled.

Author(s): Francie Ostrower
Date of Publication: May 15, 2019

The diversity of arts participation is examined in this brief, which reports on findings from a national survey of cultural participation commissioned by The Wallace Foundation and conducted by the Urban Institute.

Author(s): Botti, Simona
Date of Publication: May 15, 2019

This article examines the role of marketing in the arts. Reflecting on the issue requires an understanding of both the meaning of artistic value and its diffusion process. Artistic value can be seen as a flow potential embedded in a product that may or may not be recognized by those who encounter it.

Author(s): Cannell, Michael
Date of Publication: September/October 2015

How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.

Author(s): Simonet, Andrew
Date of Publication: May 15, 2019

Thank you for choosing this life which can be hard. And hard to explain.

Author(s): Juliet Ramirez
Date of Publication: May 15, 2019

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 

Author(s): Lauren Jung
Date of Publication: May 15, 2019

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Author(s): Hubspot
Date of Publication: May 15, 2019

How to Generate More Leads Through Strategic Content Distribution