Americans for the Arts to Host Annual National Arts Marketing Project Conference Virtually December 7–8, 2021

Conference Will Prepare Field with Tools and Strategies to Kick Off New Year

Tuesday, November 30, 2021

A blue and teal graphic with a background of marketing-related words. Next to a starburst design, white overlay text reads “National Arts Marketing Project Conference, December 7-8, 2021.”
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Americans for the Arts today announced its annual National Arts Marketing Project Conference, held virtually December 7–8, 2021. As the nation continues to react and respond to the changing landscape created by the pandemic, uncertainty is the only constant. The conference will prepare the arts and culture field with tools, tactics, strategies, and inspiration to go forth into 2022 and beyond. The National Arts Marketing Project Conference is the largest gathering of arts marketers in the country.

Request Registration Support for the National Arts Marketing Project Conference

Wednesday, October 6, 2021

National Arts Marketing Project Conference, December 7-8, 2021

Registration support opportunities are available for arts marketing professionals who are unable to access a paid registration to the 2021 virtual National Arts Marketing Project Conference, taking place December 7-8.

Americans for the Arts to Host Annual National Arts Marketing Project Conference Virtually December 7–8, 2020

Conference Will Explore the Road Ahead for Arts Marketing in 2021 and Beyond 

Tuesday, December 1, 2020

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Americans for the Arts today announced its annual National Arts Marketing Project Conference, held virtually for the first time December 7–8. The largest gathering of arts marketers in the country, the conference will provide ideas and tactics, strategies and inspiration to set the groundwork for surviving and thriving in the next 18-24 months. From changes in consumer behavior, to pricing strategies in the COVID era, to addressing bias in content, to targeting audiences and accessibility planning, the National Arts Marketing Project Conference aims to equip and prepare arts marketers for 2021.

Weekly Web Roundup: Oct. 26-30, 2020

Friday, October 30, 2020

Election Day is nearly here, and early voting is happening all over the country! Do you still need to make a plan to vote? Check out the Arts Action Fund ArtsVote campaign for state-by-state fact sheets that will help ensure your voice is heard at the polls! While you're waiting in line to vote, catch up here on blogs and news you might have missed this week, plus check out the upcoming virtual National Arts Marketing Project Conference—registration is open now.

Weekly Web Roundup: Oct. 12-16, 2020

Friday, October 16, 2020

Registration opened this week for the National Arts Marketing Project Conference, happening virtually Dec. 7 and 8, 2020. If your organization has a tighter than usual budget, check out several scholarship opportunities available for the conference. Also this week, get to know fellow Americans for the Arts member Kya Conner, who teaches West African drumming and Mental Health Law & Policy, and catch up on our suite of webinars exploring challenges and solutions for arts organizations facing the difficulties of the COVID-19 pandemic.

Request a Scholarship to the National Arts Marketing Project Conference!

Wednesday, October 14, 2020

Americans for the Arts is pleased to offer a number of scholarship opportunities to those interested in attending the virtual 2020 National Arts Marketing Project Conference. The deadline to request a scholarship is Monday, November 16 at 9 AM (ET). Priority will be given to members of Americans for the Arts. (Not a member? Join today!) 

Registration Open for the National Arts Marketing Project Conference—Now Virtual!

Conference is happening online Dec. 7 and 8, 2020

Wednesday, October 14, 2020

Join Americans for the Arts and peers in the arts marketing field for the 2020 National Arts Marketing Project Conference, going virtual Dec. 7 and 8. From changes in consumer behavior to addressing bias in your content, from new pricing strategies to targeting audiences and much more, explore with us the road ahead for arts marketing in 2021 and beyond. 


Mr. Ceylon Narvelle Mitchell

NAMPC Newbie Takeaways

Posted by Mr. Ceylon Narvelle Mitchell, Dec 11, 2019


Mr. Ceylon Narvelle Mitchell

The 2019 National Arts Marketing Project Conference in Miami, FL was my first arts administration conference and I had a wonderful time! As an individual artist cultivating diverse audiences as well as an entrepreneur serving clients across the arts ecosystem, #NAMPC was the most ideal professional development for both my artistic and administrative growth. 

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Americans for the Arts to Convene 550+ Arts Marketers in Miami for Annual National Arts Marketing Project Conference

November 15–18 at The InterContinental Miami Hotel

Tuesday, October 29, 2019

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Americans for the Arts and The Miami-Dade County Department of Cultural Affairs will host the annual National Arts Marketing Project (NAMP) Conference at The InterContinental Miami Hotel in Miami, Florida, on November 15-18, 2019. The largest gathering of arts marketers in the country, the conference is a critical forum for arts marketers to discuss the newest and most important marketing tools, the rapidly shifting demographics and behaviors of consumers, as well as how arts and culture organizations can best remain relevant in a time of flux and uncertainty.


Mrs. Sara R. Leonard

3 Essential Questions for Building Your Best Audience

Posted by Mrs. Sara R. Leonard, Oct 15, 2019


Mrs. Sara R. Leonard

Gaps in perception. Limitations of perspective. Failings of imagination. We can call them many things, but we all have them. And when it comes to building audiences for our arts organizations, they can really cause us trouble.

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Ceci Dadisman, Mark Cardwell, Beth Prevor, and Rob Maguire talk about their greatest challenges as arts marketers and why they’re looking forward to this year’s National Arts Marketing Project Conference.

I can track most of the most important moments of my career in nonprofits arts with experiences with Americans for the Arts. Whether it's live in-person convenings, the exhaustive and accessible research, or their movement building policy work, I've benefited enormously from the resources made available to me as an Americans for the Arts member.

More Than 550 Arts Marketers to Convene in Seattle at Americans for the Arts’ National Arts Marketing Project Conference

November 9-12 at The Westin Seattle Hotel

Monday, November 5, 2018

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Americans for the Arts and The Seattle Office of Arts & Culture will host the annual National Arts Marketing Project Conference at The Westin Seattle in Seattle, Washington on November 9-12, 2018. The largest gathering of arts marketers in the country, the conference is a critical forum for arts marketers to discuss the newest and most important marketing tools, the rapidly shifting demographics and behaviors of consumers, as well as how arts and culture organizations can best remain relevant in a time of flux and uncertainty. 

Memphis to Host Nearly 500 Arts Marketing Professionals at Americans for the Arts’ National Arts Marketing Project Conference

Wednesday, November 1, 2017

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Americans for the Arts and ArtsMemphis will host the annual National Arts Marketing Project (NAMP) Conference in Memphis, Tennessee, November 10-13, 2017. The largest gathering of arts marketers in the country, the conference is a critical forum for arts groups to discuss the rapidly changing demographics and behaviors of U.S. consumers, as well as how arts and culture organizations can remain relevant in the era of consumer control. 

Austin to Host More Than 650 Arts Professionals at Americans for the Arts’ Annual National Arts Marketing Project Conference

Monday, October 31, 2016

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Americans for the Arts and the City of Austin Economic Development Department will co-host the annual National Arts Marketing Project Conference in Austin, Texas, November 11-14, 2016. More than 650 arts marketing professionals from around the country will gather to explore the changing landscape of arts marketing and audience engagement.


Paul Miller

How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Posted by Paul Miller, Nov 06, 2018


Paul Miller

Content presented by PatronManager.

In economic news, we sometimes hear that the arts aren’t doing so well. So, how can your arts organization defy this trend and become a sustainable entity for years to come? I have three letters for you: CRM.

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Julie Fossitt

Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018


Julie Fossitt

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Fran Hanold

Social Media in an Arts Marketer’s Promotional Toolkit

Posted by Fran Hanold, Oct 19, 2018


Fran Hanold

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

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Ms. Beth Prevor

Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018


Ms. Beth Prevor

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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Ms. Jill Jacobs

Expanding Audience Connections

Posted by Ms. Jill Jacobs, Oct 18, 2018


Ms. Jill Jacobs

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

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Ms. Sarah Rucker

Striving for Positive Change through Arts Programming

Posted by Ms. Sarah Rucker, Oct 18, 2018


Ms. Sarah Rucker

An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming. 

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Devon Virginia Smith

Get to Know Your Audience: A Human-Centered, Data-Driven Approach

Posted by Devon Virginia Smith, Oct 17, 2018


Devon Virginia Smith

To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.

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Mr. Mark A. Cardwell

The Case for Comprehensive Marketing Planning; and/or, Know Your Consumer—or Else

Posted by Mr. Mark A. Cardwell, Oct 17, 2018


Mr. Mark A. Cardwell

Comprehensive marketing planning will help you know your consumers better, which will help you maintain deeper connections and relationships with them. The process, while rigorous, provides the best way forward to understanding all the issues surrounding marketing efforts.

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Judith H. Dobrzynski

The Arts Experience and Reducing Audience Churn

Posted by Judith H. Dobrzynski, Oct 16, 2018


Judith H. Dobrzynski

If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming regulars—say, all it took was greeting them by name—wouldn’t you do that?

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Judith H. Dobrzynski

Taking Down Practical Hurdles

Posted by Judith H. Dobrzynski, Oct 16, 2018


Judith H. Dobrzynski

Try taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? Such practical thoughts, and others like them, run through the minds of people who are interested in participating in the arts—but haven’t yet committed.

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Ms. Kate Brandt

Getting your Priorities Straight

Posted by Ms. Kate Brandt, Oct 15, 2018


Ms. Kate Brandt

Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But since the trip changes every year, there are still plenty of adventures (and challenges) to be had. 

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Mr. Sean King

The Room Where It Happens

Posted by Mr. Sean King, Oct 15, 2018


Mr. Sean King

The individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences.  Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.

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Ms. Ruby Lopez Harper

The More Arts Marketing Changes, The More it Stays the Same

Posted by Ms. Ruby Lopez Harper, Oct 15, 2018


Ms. Ruby Lopez Harper

While the arts marketing landscape changes, and the methods are changing with them, some things will stay the same. This week, read tips, thought-provoking questions, and “lessons learned” from a broad range of professionals in our arts marketing blog salon. 

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