How Chatbot Marketing Brought an Exhibition to Digital Life

Wednesday, March 11, 2020

Person with smartphone using chatbot feature.
Category: 

How can a chatbot extend the creative story of an exhibition? Utilizing the chatbot feature Facebook Messanger, audiences at this art gallery can engage and communicate with the artistic content that resonates with them. This feature improves engagement within the gallery space, creates a personalized experience with each visitor, and provides helpful customer feedback. 

ARTS MARKETING AND AUDIENCE ENGAGEMENT IN THE 21ST CENTURY: BUILDING THE CAPACITY OF PENNSYLVANIA’S CULTURAL SECTOR

Wednesday, January 15, 2020

Category: 

In an effort to reach more organizations across the great commonwealth of Pennsylvania and ensure access to quality, relevant marketing, and audience building training, we have redesigned the Arts Marketing Initiative to include broader access, supported by digital engagements, to create a wider network of arts marketing practitioners, and collaborative opportunities.

A Free Guide to Social Media Marketing for Artists

Thursday, September 19, 2019

Category: 

Use this free eGuide by Artwork Archive that is designed as an artist’s resource for social media marketing. Learn how to choose the right platform, define a strategy and an authentic brand, as well as build a presence that will attract a growing audience.

Are Trigger Warnings Triggering?

Friday, July 12, 2019

Category: 

Studies have shown that trigger warnings fail to lessen the emotional distress one may experience when reading a passage, watching a video, or engaging with sensitive content. Thus, evidence shows that these warnings could, in fact, be harming the people that they were meant to protect. Instead of increasing the amount of trigger warnings, there should be more attention and access to the various methods of mental health care.

 

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Thursday, June 28, 2018

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. 

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Growing up with a speech impediment, one writer learned to hide behind confident people early on. Then he picked up their habits.

Thursday, December 8, 2016

Category: 

Michael Thompson lays out common character traits he's noticed within the confident people he's surrounded himself with in the past 38 years.

At Some Museums, the Art Is Now on the Outside

Is the new trend

Friday, April 21, 2017

Category: 

Where the museum chooses to display these powerful shows — on the facade of its Bowery building, from dusk to dawn — is a sign of a growing global trend among arts institutions that are trying to make an artistic statement while engaging visitors, both returning and new.

How to Sell on Instagram

Do you want to use Instagram as a revenue stream?

Friday, November 25, 2016

Category: 

Jasmine Star shares how to sell your products and services via Instagram. You’ll discover the advantages of using Instagram for selling.

Are You Pricing Dynamically?

Dynamic Pricing is All the Rage

Wednesday, May 3, 2017

Category: 

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices.  In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.

Pages

Subscribe to RSS - NAMP News