Research and Evaluation

Author(s): Altria Group, Inc.
Date of Publication: Apr 01, 2006

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?

Wednesday, March 15, 2017

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Did you know the average human attention span is 8.25 seconds? That’s less than a goldfish. Let that sink in for just a minute.

The 15 Types of People You’ll Meet at a Conference

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With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?

Author(s): Else, Barbara; Clair, Dr. Alicia; Elis, Elisha; Farbman, Dr. Andrea; Garrison, Julie; Haynes, Tina; Hunter, Dr. Bryan; Pinkerton, Judith; Reuer, Dr. Barbara; Rook, Jenni; Rorke, Dr. Margaret; Simpson, Judy; and Vaudreuil, Rebecca.
Date of Publication: January, 2014

The American Music Therapy Association presented this 2014 briefing paper focused on music therapy programs provided to military personnel, their families, service members in transition, and Veterans on military installations, in military treatment facilities, in VA healthcare facilities, and in communities.  It includes four sections: Background, Model Programs, Research, Recommendations & Conclusions.

Author(s): Cohen, Randy
Date of Publication: Jan 01, 2016

This report concentrates on the United States Urban Arts Federation (USUAF) a subset of LAAs that serve the 60 largest U.S cities. Fifty eight of those cities have an active local arts agency, and of those, 55completed the long form Census, and one completed the short form version.

Author(s): Cohen, Randy
Date of Publication: Jan 01, 2016

This report concentrates on United Arts Funds (UAFs), local arts agencies whose main function is to raise money from local individuals, businesses, and foundations to re-grant to local arts institutions and provide support to the cultural community. In total, 37 UAFs responded to the Census (32 completed the long-form and five the short form).

Author(s): Cohen, Randy
Date of Publication: Jan 01, 2016

This report concentrates on LAAs that define their service area along county borders, whether they serve a single county, or a region that includes more than one. In total, 47 percent of responding LAAs fit these criteria; 18 percent serving multiple counties, and 29 percent serving a single county.

Author(s): Smiland, Bob
Date of Publication: Jan 01, 2016

Situated at the crossroads of LA’s Skid Row and the burgeoning downtown Arts District, Inner-City Arts is well-positioned to produce greater educational equity for our students and opportunities for them to participate in the region’s growing creative economy. This study looks at the data showing how our work has an impact on the students in Los Angeles.

Author(s): Lisa Richards Toney
Date of Publication: Jan 01, 2014

In the Spring of 2014, DCCAH engaged Quadrant Research to work in collaboration with key stakeholders in District of Columbia Public School (DCPS) and District of Columbia Public Charter School (DCPCS) systems to both craft and implement a comprehensive study on the status of arts education.

Author(s): Walker, Chris and Sherwood, Kay
Date of Publication: May 01, 2003

"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts and cultural events in community venues--such as open air spaces, schools, and places of worship--than in conventional arts venues, such as concert halls, theaters, museums, and art galleries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in

Author(s): Kara Bruney
Date of Publication: Jan 01, 2017

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Author(s): LaPlaca Cohen Agency
Date of Publication: Jan 01, 2014

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Author(s): Acevedo, Salvador and Madara, Monique
Date of Publication: Apr 01, 2015

The fast growth of the Latino population in the United States is a well-known fact, but most museums acknowledge that this growth is not reflected among their audiences. An in-depth understanding of the Latino experience in museums can help provide institutions with the foundation for strategic planning that supports long-term sustainability. This exploratory research study attempts to understand the drivers of engagement and the underlying factors that permeate the experience of Latinos at museums—any type of museum—with the goal of helping organizations to design experiences

Author(s): Shapiro, Phyllis, Editor
Date of Publication: Nov 01, 1999

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2012

In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work.

Author(s): Hager, Mark A. and Pollak, Thomas H.
Date of Publication: Apr 01, 2002

This report summarizes results from a survey of performing arts presenting organizations in the United States. The study was commissioned by the Doris Duke Charitable Foundation to supplement an evaluation of its Leadership Presenting Organizations program, and by the Association of Performing Arts Presenters to provide context for a series of presenting organization convocations and to provide a basis for future planning.

Author(s): Randy I. Cohen and Margaret Jane Wyszomirski
Date of Publication: Nov 01, 2002

In 1998, The Pew Charitable Trusts commissioned Americans for the Arts and The Ohio State University Arts Policy and Administration Program to analyze public and private sources of support for arts and culture. This report is the result of that research.

Author(s): Francie Ostrower
Date of Publication: May 15, 2019

The diversity of arts participation is examined in this brief, which reports on findings from a national survey of cultural participation commissioned by The Wallace Foundation and conducted by the Urban Institute.

In this CreativeMornings talk, Cathy Deng (fellow at Buzzfeed Open Lab) speaks on the topic of serendipity by encouraging the audience to embrace pure randomness.


Devon Virginia Smith

Get to Know Your Audience: A Human-Centered, Data-Driven Approach

Posted by Devon Virginia Smith, Oct 17, 2018


Devon Virginia Smith

To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.

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Judith H. Dobrzynski

The Road to Participation: Countering Misperceptions

Posted by Judith H. Dobrzynski, Oct 16, 2018


Judith H. Dobrzynski

Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.

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John Hawthorne

6 Ways Millennials are Changing Charitable Giving

Posted by John Hawthorne, Jun 15, 2017


John Hawthorne

Data shows that millennials are just as generous as previous generations. But when it comes to how they give, their means and methods are significantly different.

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Mr. Tim Baker


Mr. Steven Roth

The Theory of Relativity

Posted by Mr. Tim Baker, Mr. Steven Roth, Apr 02, 2013


Mr. Tim Baker


Mr. Steven Roth

Einstein’s theory of relativity (which isn’t going to be the subject of this article) can be applied to just about anything. 

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Ms. Anna Prushinskaya


Ms. Sara Billmann

Calling all Adventurers! and Other Market Research findings

Posted by Ms. Anna Prushinskaya, Ms. Sara Billmann, May 16, 2016


Ms. Anna Prushinskaya


Ms. Sara Billmann

Univeristy Musical Society works to develop insights into how exemplary performing arts organizations can successfully expand their audiences and retain them over time.

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Ms. Jill Robinson

Data that matters: three metrics to grow audience relationships

Posted by Ms. Jill Robinson, Jun 02, 2014


Ms. Jill Robinson

Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.

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