A Year of Arts & Business pARTnerships in Review
Monday, December 14, 2015
“Each day is more wondrous and rewarding because I experience it through the arts.” When The Related Group Chairman and CEO Jorge Pérez said these words on October 6 at the BCA 10 gala at the Central Park Boathouse in New York City while accepting the 2015 BCA Leadership Award, he verbalized a sentiment which most of the business executives in the room shared. The arts not only bring joy to our lives, but the benefits to businesses are numerous. By engaging with and supporting the arts, businesses have an affordable, reliable way to recruit and engage employees, foster innovation, create messages that resonate, and connect with potential customers and the community.
The pARTnership Movement is an initiative from Americans for the Arts to reach business leaders with the message that partnering with the arts can build their competitive advantage. Take a look back at some of The pARTnership Movement highlights in 2015.
Do you know of a business in your community that is benefiting from partnering with the arts? Nominate it for the BCA 10: Best Businesses Partnering with the Arts in America Awards through January 8.