Arts Marketing Professionals Gather November 6–9

Thursday, October 29, 2015

Americans for the Arts and the Salt Lake City Arts Council will co-host the annual National Arts Marketing Project (NAMP) Conference in Salt Lake City, Utah, November 6-9. More than 500 arts marketing professionals from around the country will gather to explore the future of arts marketing and teach each other new ways to build audiences.
“Salt Lake City gives us a great illustration of the words community and creativity through a diverse offering of cultural events that celebrate its unique artistic climate,” said Robert L. Lynch, president and CEO of Americans for the Arts. “In Salt Lake City they create a true elevated experience for visitors—and it’s the perfect setting to shape and redefine the future of arts marketing and engagement.” 
In more than 30 educational sessions with 100 speakers, arts professionals will tackle the topics of audience engagement, emerging technology, consumer behavior, data analysis, pricing, and diversity. Attendees will participate in lively debates and group workshops, discover fresh perspectives with expert speakers, and inspire their work through crafted sessions on a variety of marketing techniques. Two preconferences held on November 6 are designed to help arts professionals bolster digital marketing strategy and explore strategic marketing leadership practices. 
The National Arts Marketing Project Conference is the largest gathering of arts marketers in the country. The convening is a critical forum for arts groups to discuss the rapidly changing demographics and behaviors of U.S. consumers, as well as how arts organizations can remain relevant in the era of consumer control. 
Keynote speakers include:
  • Jad Abumrad, creator and co-host of Radiolab, will kick off the 2015 NAMP Conference with a simple question: What does it mean to innovate? How does it feel to make something new in the world? This is the personal story of how he invented a new aesthetic, but also it’s a clinic in the art of storytelling. 
  •  Donna Walker-Kuhne, Vice President of community engagement at New Jersey Performing Arts Center, will deliver the lunch keynote on ways that we can change our organizational practices through dynamic community engagement and audience diversification. Following her keynote, she will be signing copies of her book, “Invitation to the Party: Building Bridges to Arts, Culture and Community.”
  • Beth Kanter, master trainer, blogger, and author, will deliver an interactive closing keynote that explores how arts marketers can improve their organization’s social media practice through embracing best practices of networking, measurement, and learning from data, while avoiding pitfalls and challenges. Prior to her keynote, she will be signing copies of her latest book, “Measuring the Networked Nonprofit.” 
“Hosting the National Arts Marketing Project Conference in Salt Lake City is generating a great deal of excitement in the arts and cultural community,” said Karen Krieger, Executive Director of the Salt Lake City Arts Council. “It will provide us all with an unprecedented opportunity to learn, share, and develop strategies around a focused and extremely important piece of our work with our national colleagues.”
For a detailed schedule of the National Arts Marketing Project Conference workshops, speeches, and events, visit the conference website. Select conference keynotes and sessions will be webcast live and archived via the Americans for the Arts’ YouTube channel. On Twitter, get updates from @americans4arts and connect with attendees using #NAMPC
The 2015 Americans for the Arts National Arts Marketing Project Conference is generously supported in part by MailChimp and the Salt Lake City Corporation.
Press interested in covering the conference should contact Inga Vitols at 202-371-2830, or email [email protected]
Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 50 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at