Arts Intranet

Content sponsored by Spektrix.

For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.

The Ohio Arts Council was an early adopter of online grants management technology back in 2005, reflecting its belief that up-to-date tools can play a big role in helping it achieve its mission. That early work was successful, and the agency’s subsequent upgrade to an online system built by SmartSimple in 2015 has now paid dividends as well, contributing to recent increases in service to OAC constituents, streamlining of panel processes and costs, and improvements in end-user satisfaction with the grant application process.

Is a secure financial future possible if you pursue a life in the arts? The answer’s a resounding “yes.” The savviest arts professionals recognize that financial wellness is critical to creative freedom and career longevity. People in the arts have often had less access to financial planning resources than those in business and industry. To address this gap, Darren Sussman, co-founder and former president of TheaterMania & OvationTix, recently established The Institute of Financial Wellness for the Arts to offer artists and arts organizations free financial education and planning solutions to enhance fiscal fitness.