What does hosting a birthday party for a hotel duck have to do with arts marketing?
Participating in a special marketing initiative for Pennsylvania arts administrators gave our organization the tools we needed to expand our reach and strengthen our storytelling strategies.
Increasing Arts Education Through a Service Year
At Lighthouse Elementary in Queens, NY, the kids love to dance. They just never expected it to be tap dance. That’s where ArtistYear AmeriCorps Fellow Crystal Simon comes in. “When I told them no hip-hop dancing—they fought me tooth and nail. But once we actually put our shoes on and we actually started to make noise the kids’ face lit up! They were enjoying it. And they would even come to me in the halls and be like, ‘Ms. Simon! I’ve been practicing! I’ve been practicing!’” ArtistYear is the first national service program dedicated to partnering with school districts to provide every underserved student in America with access to arts education through a year of national service. ArtistYear trains and supports AmeriCorps members to serve as full-time teaching artists alongside established arts educators or classroom teachers in federally-designated Title I schools.
Ten Reasons to Support the Arts in 2018
The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts bring us joy, help us express our values, and build bridges between cultures. The arts are also a fundamental component of a healthy community—strengthening them socially, educationally, and economically—benefits that persist even in difficult social and economic times. The arts are all about stories—often small, always meaningful. This advocacy season, find your stories and pair them with the research-based findings in the “10 Reasons to Support the Arts.” Yours will be an advocacy visit that is not soon forgotten.
Eight for 2018: New Obstacles and Opportunities in the Arts
Over the first quarter of 2018 I’ve had the great opportunity to spend time listening to the wisdom of my colleagues in the field. From these gatherings, I continue to see first-hand the spectacular array of work and service offered by the non-profit arts community in our country. It is a vibrant, effective, optimistic, inciteful, and growing field that uplifts our communities across the country. Despite challenges in funding and support, the creativity of our arts field surges forward. There are new benchmarks to celebrate and new obstacles to overcome, all leading I hope to new opportunities for the arts. Here are eight observations for 2018.
The Art Is What Heals!
Now in the middle of its fourth year, the Cincinnati Arts Association's Arts in Healing Initiative is integrating performing and visual arts in medical and non-traditional settings. Its mission is to promote community wellness and encourage our community to explore the arts as an active part of healing and ongoing wellness. When asked to write a blog about the program, I questioned if I could give justice to the stories of these artists, and the administrators, medical partners, and participants of the Initiative. Then I remembered the lesson I’ve learned: even the developer of such a program should see herself as a primary participant, too. I’ve had to ask and answer every question, face every barrier, plan and discover the founding perspective: who will the program, and the art, impact? First and foremost, this journey requires a belief that art changes lives.
Matrons of the Arts Initiative Highlights Female Artists
It’s no surprise that women are underrepresented in the art world. Left out of textbooks, exhibitions, and museum collections, women artists often face an uphill battle to get the recognition they deserve. The North Carolina Museum of Art (NCMA) recently announced a new initiative, Matrons of the Arts, to help change that. The movement highlights female-identified artists in the Museum’s permanent collection and around the world. Inspired in part by the "name five women artists" challenge put on by the National Museum of Women in the Arts—and playing off the phrase patron of the arts—this campaign seeks to bring the public’s attention to women who have been and continue to be major figures in the world of art.
Arts Education becomes Arts Advocacy
I was excited to enter Randolph High School back in 1980, mostly because of its thriving music program. I couldn’t wait to sing in the different choruses, and to audition for the competitive show choir. Yet when I arrived at school, I learned that, as a result of Proposition 2 ½, music had been cut from the high school curriculum—along with other reductions to busing, foreign languages, sports, and library staff. I was devastated. My arts education came to a sudden end, but my education as an arts advocate was just beginning. Along with other students and parents, I wrote letters and attended meetings, imploring administrators not to abandon the music program. And our efforts began to pay off.
Shooting Survivors Turn to the Arts in Wake of Tragedy
On February 14, 2018, seventeen people, including students and adults, were killed in a shooting at Marjory Stoneman Douglas High School in Parkland, Florida. Since this tragedy, the voices of young people from the community have been lifted through their dynamic advocacy to call for reform to national, state, and local gun- and mental health-related policies. Many of the strong skills that they are using for their advocacy came from their immersion and studies in arts education. As the school re-opens and our lawmakers continue important discussions as a result of this tragedy, I hope that young people in every community across our nation continue to embrace the arts to inspire change in their communities, in states, and in Washington, DC. While nothing can lessen this tragedy, the arts are one way for people to find solace and strength.
Art in Politics: Why Both Matter
Every day at work, I am reminded that the intersection between art and government continues grow in importance. Funding, allocation, and government spending is essential to developing our education system. I intern for Americans for the Arts because advocating for equitable access to art and arts education vastly improves our education system. Research shows that marginalized communities consistently have little to no access to arts education in schools. Some of the most diverse voices are being shut out of conversations and art creation. We are left with an education system that refuses to elevate some of the most integral voices in diversity for our dialogue and our art. I had the privilege of art shaping my entire childhood, but there are some places youth have no access to art at all due to systemic inequality in our education system.
Don’t Underestimate the Power of the Arts to Engage Parents and Caregivers
Since the beginning of our Early Literacy Learning through the Arts program, parental engagement has been a purposeful component. It is our belief that a healthy and active relationship between a Pre-K child’s parent and their teacher will lay the foundation for continued parental engagement throughout the course of the child’s academic career. Further, it is our belief that the arts offer a level playing field of sorts, a non-threatening environment for risk-taking and trust-building, that can play a unique role in cultivating a sense of comfort and rapport on the part of the parent. Previously negative experiences from personal schooling of the parent can be replaced by new, long-lasting, fully-engaging and empowering relationships with their child’s teacher for years to come.
Understanding, Connecting, and Seeking the Common Good
Talking with voters, framing issues, raising money. What’s happening to me and how can it feel so natural? For the past 20+ years I’ve been an arts administrator. For the past three, I’ve led our state’s arts advocacy organization, Oklahomans for the Arts. Now, I am running for State Senate in Oklahoma’s District 30. We focus so much attention on elected officials in arts advocacy. Now I’m striving to become one and it feels like just the right conclusion. I felt pushed off the sidelines into running for office from my experiences advocating for arts and education. We’ve led the nation in state cuts to education, and arts funding has been cut almost 50% in the past eight years. Marking this more-than-year-long marathon transition, here are some ways I’m finding that advocacy compares to and differs from running for office.