Arts Intranet

Emily Peck

Last week, I left snowy New York City to spend some time in sunny Ft. Lauderdale at the invitation of the Broward Cultural Division to talk with arts organizations about the many ways they can partner with local businesses.

We discussed how to build a successful and meaningful partnership by thinking of the needs of business first, and how to look beyond the usual suspects when thinking about potential business partners.

We were joined by local business leaders from Florida Power and Light and Merrimac Ventures who spoke about how partnering with the arts helped their business engage new customers, reach new audiences, and enhance the quality of life for their communities. For more tips on creating partnerships check out our Building pARTnerships on Your Own toolkit.

This type of training session is just one way you can use the resources of The pARTnership Movement in your community. Here are some other ideas:

• Tell your story: Promote great arts and business partnerships on twitter (#artsandbiz), Facebook, and YouTube. Don't forget to let us know, too!

• Give a presentation at your local chamber of commerce about how the arts can help local businesses. See how it worked in Montgomery County, MD! 
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Kate Preston Keeney

Like many of my high school classmates, I never had plans to stay in my hometown of Roanoke, located in southwestern Virginia.

Among other reasons, it seemed to lack that something special in terms of arts and culture. The local theater had reduced its performance season; a much-anticipated visual art museum was struggling to stay open; and the independent bookstore closed to become just another bar.

And so, as is common, I left my hometown in pursuit of graduate school and a job in a metropolitan area. I was perfectly situated within walking distance to public transit, yoga studios, cafes, and world-class performance centers.

But now, I’m starting to look back.

Roanoke and its surrounding areas have begun to capitalize on its rich cultural history. Let me be specific, this culture is not new, yet it has just been unearthed with contemporary knowledge of cultural vitality, opportunities for partnerships and economic development, and community leadership and buy-in.

Roanoke has taken steps to put itself on the list of desirable places to live and has done so by elevating its distinct heritage. 

Sarah Lawson

You’ve probably never visited an art gallery or a classical music concert in Charlottesville, VA.

Though the area is known for its views of the Blue Ridge Mountains, historical landmarks, and local food culture, many people don’t consider it an arts destination. At Piedmont Council for the Arts (PCA), we see this every day.

Residents might know everything that’s happening in one area of arts interest, but nothing broader. Visitors tour Monticello or the University of Virginia, but rarely stay the extra day to explore our museums or see a play performed by one of our many community theater groups.

Very few people ever see the full breadth of the Charlottesville area arts community.

However, data from Americans for the Arts’ Arts & Economic Prosperity IV study in the Greater Charlottesville area showed that our arts and culture industry generates $114.4 million in annual economic activity, supporting 1,921 full-time equivalent jobs and generating $9.2 million in government revenue.

As the Charlottesville community continues to grow this arts and culture sector, we see a greater need to address this issue of coordinated cultural tourism. 

"Demon Eye 1," by Steinar Jakobsen, 2005, oil on alucore. From the Schwartz Art Collection of the Harvard Business School.

In a recent development in the corporate art world, many of the most important business colleges and schools are now collecting art and using it as a learning tool.

As I was updating the information for the new 2013 edition of the International Directory of Corporate Art Collections, I discovered a surprising and unexpected growth sector—business schools and colleges have begun to form art collections as a necessary component to their business curriculum.

During the past 20 years, it has become more recognized and accepted that art in a corporate environment has numerous benefits—for employees, clients, and the company itself. So it is heartening to see that many of the most important business colleges have developed an art program as an adjunct to their more traditional course offerings.

Primarily a North American phenomenon, some of the business schools with important collections include the Wharton School of Business in Philadelphia, Harvard Business School, the Booth School of Business at the University of Chicago, the London School of Economics, and the Stephen Ross School of Business at the University of Michigan.

As National Arts and Humanities Month continues, amazing people around the country are hosting Creative Conversations!

This Americans for the Arts program, started in 2004, helps to unify groups of people engaged in arts and culture by sparking dialogue, spurring advocacy efforts, and creating networking opportunities.

So far this month, we have already had five great events in places as diverse as Nashville, Virginia Beach, Chicago, and Buffalo.

If you missed out on these events, never fear! October still holds over 30 more events – with more being added every day.

This week’s upcoming events include:

•    Artist Conversation with Don Seiden, artist and Jane Stevens, curator - Today, Oct 13! (Chicago, IL)
•    Champaign County ARSCONNECT: pARTner up! - Today, Oct 13! (Urbana, IL)

According to a December 2018 report from the World Economic Forum, by 2020—next year!—half of the global workforce will be made up of millennials. Despite the growing number of upwardly mobile millennials, young people are often overlooked as candidates for board seats in arts (and other) organizations. Most organizations are hyper aware of creating a well-balanced board, representing increasingly diverse communities. While we continue to actively address (and we must) race and gender diversity, age diversity is rarely considered. Leaving potential young board members out can be detrimental to an arts organization. A young board member brings energy, creativity and a fresh perspective. They often have a greater sense of inclusion. They can act as a peer to a young staff or to young visitors and attendees. Young board members also have a very deep social influence and can use it to promote programming, ideas, and giving. In a small community, like Lynchburg, social chatter can quickly increase attendance and helps to keep our organization top of mind.