The purpose of this study was to define a program concept most acceptable to the majority of companies, identify lease or rental arrangements which would avoid major capital expenditures, review existing craft union agreements with the League of New York Theatres, and identity possible funding sources for such a proposed subscription season. (p. 3)

CONTENTS
Section A. Preface.

Section B. Introduction.

  1. Historic background.
  2. Economics of presentation.       
  3. Methodology of the study.

Section C. The federated approach, A new concept for dance production.

  1. The Federated approach. 
  2. A plan for a Broadway season.
  3. Collective bargaining.

Section D. Contracting with the craft unions.

  1. Broadway minimum wage scales comparison of last ten years.
  2. Preliminary work rules and jurisdictional lines recommended in
      re-application.

Section E. Reviewing theatre availability.

  1. Traditional Broadway theatre arrangement.
  2. Theatres.
  3. Method of lease or rental.
  4. Lease back agreement.    
  5. Negotiations of theatre owners.
  6. Description of theatres considered.
  7. Intimacy of the house.
  8. Prime theatre recommendation.
  9. Special notes on alternate locations.

Section F. Funding a federated season.

  1. Reasons for lack of support of modern dance.
  2. Requirement of state funding sources to provide performances
      for New York City .

Section G. Organizing and implementing the season.

  1. Evolution of activities for implementation of season concept.
  2. Board of trustees.
  3. Artistic advisors.
  4. The house package.
  5. Technical and rehearsal time.
  6. Rotation of program.
  7. Miscellaneous company costs.
  8. Gala.
  9. Publicity.
10. Audience development.     
11. Advertising and subscription sales.
12. Ticket sales.
13. Merchandising.           
14. Marketing research study.
15. Complimentary tickets.
16. Recommended future admission requirements for Broadway
      season after year one.
17. Automated accounting system.

Section H. Budgeting for preliminary planning and the season.

  1. Projected gross income analysis.
  2. Expenses.
  3. Income.
  4. Administrative personnel.
  5. Front of house.
  6. Administrative operating expenses.
  7. Theatre packages.
  8. Subscription campaign.
  9. Talent.
10. Advertising.
11. Auxiliary programs.
12. Stage crew, musicians and wardrobe.

Section I. Planning for long range considerations.

The purpose of this study was to define a program concept most acceptable to the majority of companies, identify lease or rental arrangements which would avoid major capital expenditures, review existing craft union agreements with the League of New York Theatres, and identity possible funding sources for such a proposed subscription season.