This report is a culmination of our research and provides insights into how to develop your website to increase revenue, decrease costs, and maximise return on investment. Arts organizations should consider using this data to set realistic objectives and track progress overtime. The options of what to analyse were endless.

This research attempts to identify actionable metrics or ratios, that is, figures that participants can start acting upon immediately. For the purpose of this research pilot, we have focused on five key areas:

1. How effective are arts organisations at attracting visitors?
2. How effective are arts organisations at keeping visitors online?
3. How effective are arts organisations at bringing visitors back?
4. How effective are arts organisations at converting visitors?
5. What is the return on investment?
   (From Aim)

 

For More Information Contact:

Julie Aldridge, Marketing Manager
Arts Marketing Association
7a Clifton Court
Cambridge CB1 7BN
United Kingdom
Tel: 01223.578078
E-mail: [email protected]

 

Link:

http://www.a-m-a.co.uk/images/downloads/Benchmarkingreport.pdf

This report is a culmination of our research and provides insights into how to develop your website to increase revenue, decrease costs, and maximise return on investment. Arts organisations should consider using this data to set realistic objectives and track progress overtime. The options of what to analyse were endless.