Art Education: The Imperative Next Step; Corporate Art Collections and the Emergence of Art Education in the Work Place

GENERAL

Research Abstract
Art Education: The Imperative Next Step; Corporate Art Collections and the Emergence of Art Education in the Work Place

Submitted in partial fulfillment of the requirements for the degree of Master of Science in Education, Bank Street College of Education, New York, New York, May 1987. This thesis explores the role of art education as a vital aspect of a high-quality corporate collection. Additionally, it begins to establish a definition of education within the corporate environment. The initiation of art education programs in the work place allow participants to broaden their perceptions of art and their world views. The resulting creative atmosphere that occurs from an interactive education process, produces an environment where people's old ideas are challenged and problems can be approached in fresh ways.

CONTENTS
Introduction.

Part I. History of corporate involvement in the visual arts.

A. Early art patronage.
B. Corporate art history.
C. Socio-political background for corporate art collections.
D. Corporate-related arts support.

Part 2. Corporate art collections.

A. Why corporations collect art.
B. Profile of corporate art collections.

Part 3. Education.

A. Why use the corporate art collection as an educational tool?
B. Audiences for art education programs.
C. Methods of education for adults in a work environment.
D. Learning from your audience - evaluation.
E. Things to watch for - miscellaneous advice.
F. Hypothetical case study for initiating an art education program in the
    work place.
G. Listing of art education programs.

Part 4. Conclusion.

Appendix:
     1. Examples of contemporary art in advertising campaigns.
     2. Staff titles of those who work with corporate art collections.
     3. Sample walking tour announcement and confirmation memo.
     4. Sample article in an in-house newsletter.
     5. Sample explanatory labels.
     6. Sample artist information booklet.

Endnotes.
Bibliography.

Submitted in partial fulfillment of the requirements for the degree of Master of Science in Education, Bank Street College of Education, New York, New York, May 1987. This thesis explores the role of art education as a vital aspect of a high-quality corporate collection. Additionally, it begins to establish a definition of education within the corporate environment. The initiation of art education programs in the work place allow participants to broaden their perceptions of art and their world views. The resulting creative atmosphere that occurs from an interactive education process, produces an environment where people's old ideas are challenged and problems can be approached in fresh ways.
BIBLIOGRAPHY

Report
Remer, Abby
225 p.
December, 1986
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