Public Relations Policy in Corporate Philanthropy
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GENERAL
Research Abstract
Public Relations Policy in Corporate Philanthropy
This is the ninth essay on The Management of Corporate Philanthropy. As the public increasingly expects the business community to include philanthropy among its responsibilities, it also desires to be informed about such giving. McCarthy suggests that telling the story may be just another cost of doing business, as basic as buying insurance or pay the light bill. (p. 7)
BIBLIOGRAPHY
Report
December, 1981