Today's environment poses challenges for all businesses. Grantmakers need to know their mission and their purpose to make informed and effective decisions. This new book addresses a host of key issues affecting corporate philanthropy now, including corporate philanthropy as competitive advantage, strategic philanthropy, transition planning, global giving, employee programs and tax and legal issues. You'll read thought-provoking views about the role corporate philanthropy can play in corporate citizenship, how to define the measures of success, the changing landscape of grantor/grantee relations, building deeper relationships through partnership and the double-edged sword of publicity. (From the Council on Foundations)