This essay begins the section on The Future of Corporate Philanthropy in America. In the first study of its kind, Yankelovich, Skelly and White Inc., interviewed 219 chief executive officers to determine their attitudes toward corporate philanthropy. White and Bartolomeo report that corporate giving remains relatively underdeveloped in most companies, although the study suggests a promising future. (p. 8)

This essay begins the section on The Future of Corporate Philanthropy in America. In the first study of its kind, Yankelovich, Skelly and White Inc., interviewed 219 chief executive officers to determine their attitudes toward corporate philanthropy. White and Bartolomeo report that corporate giving remains relatively underdeveloped in most companies, although the study suggests a promising future.