Corporate-derived financial or other aids to the whole range of cultural affairs have become notable in diversity, scope, and dollar-flow totals, even if still far short of maximum ability to give, and of need. The struggle for new corporate converts becomes less intense as corporations, considering the advisability of crossing the aid-decision Rubicon, see that hundreds of companies, large and small, await them on the other side.

Many businessmen who serve on contributions committees - corporate and civic - are now beginning to look upon recommendations of cultural projects not as something out of the ordinary but as something that should have equitable consideration with other support projects, such as health and education.

We have, therefore, asked W. Homer Turner, for many years vice president and executive director, U. S. Steel Foundation, Inc., to provide answers to the questions about corporate policies and practices most frequently raised by arts organizations for the first time. Dr. Turner cautions against generalizing from his replies and emphasizes that the opinions expressed are personal ones.

CONTENTS
The new aid trend is up!
The essentiality of subsidy.
Government versus corporate aid.
Motivations for support.
The social consequences of corporate aid.
Choices of aid method.
Core problems of cultural wants and future needs.

Corporate-derived financial or other aids to the whole range of cultural affairs have become notable in diversity, scope, and dollar-flow totals, even if still far short of maximum ability to give, and of need.