Essays address a wide range of issues in private arts patronage including an overview of sources, foundation support, corporate support, government leverage for support, and the baby-boom generation. Chapters are analyzed.

CONTENTS
Sources of private support for the arts: an overview by Margaret Jane Wyszomirski.

Table 1. Income sources for select arts organizations.

The baby-boom generation: lost patrons, lost audience? by Judith Huggins Balfe.

Changes in social context: time and money.
Baby boomers as arts patrons.
Baby boomers as arts audience.
Baby boomers as arts administrators.
Conclusion: what is to be done?

Understanding foundation policy choices and decision-making procedures by Pat Clubb.

Foundations and policy.

The foundation community.
     Table 1. Foundation community profile. 

Agenda-setting by foundations: explicit agendas.
     Table 2. Explicit policy characteristics. 

Characteristics of agenda setting.
     Table 3. Agenda-setting characteristics. 

Decision-making procedures: formal structure.
     Table 4. Formal decision-making structure.
     Table 5. Activities related to decision-making.

Conclusions.

Corporate support for culture and the arts by Michael Useem.

Market factors in corporate contribution. 
     Table 1. Total corporate contributions, and contributions to the arts,
                  1975-86.
     Table 2. Percentage of total contributions to the arts, by selected
                  product sector, 1984-1986. 

Institutional factors in corporate giving: the effects of company size. 

The impact of leadership. 

Preferences in corporate support for the arts.
     Table 3. Percentage of companies supporting arts organizations and
                  activities, 1982-86.
     Table 4. Percentage of dollar allocation among beneficiaries of
                  corporate support for the arts, 1984 and 1986.
     Table 5. Percentage of companies highly rating fourteen criteria in the
                  evaluation of arts requests, 1979-1986.
     Table 6. Percentage of companies that will consider various kinds of
                  arts support, 1986.
     Table 7. Percentage of companies providing in-kind services and
                  technical assistance, 1986.
     Table 8. Percentage of companies providing arts sponsorships
                   through advertising and public relations, 1986.

The influence of market and institutional factors.
     Figure 1. Key factors for determining a company's funding potential.

Government leverage of private support: matching grants and the problem with new money by J. Mark Davidson Schuster.

Three forms of matching grants.
Co-financing.
Challenge grants.
Reverse matching grants.
Why matching grants?
Toward an evaluation of matching grants.
The problem with new money.
How to design a matching grant.
How effective are matching grants?
Other goals for matching grants.
The future of matching grants.

Essays address a wide range of issues in private arts patronage including an overview of sources, foundation support, corporate support, government leverage for support, and the baby-boom generation. Chapters are analyzed.