January marked the 50th anniversary of the War on Poverty, President Johnson’s initiative that charged America’s institutions to create “maximum feasible participation” for those most affected by lack of opportunity. This focused effort made a lasting difference on living standards in Appalachia - but poverty, high unemployment, and shortened lifespans outlasted the war. During the last 18 months, Eastern Kentucky lost 6,000 coal mining jobs, often the highest paying career available in our region, leaving coal employment at its lowest levels since record keeping began in the 1920s.

Eastern Kentucky has 20 counties which are federally-designated as distressed, more than twice the number of any other state in Appalachia. Distressed counties have a three-year average unemployment rate, per capita market income, and poverty rate that fall within the bottom ten percent of the nation. On a recent winter weekday in Pikeville, Kentucky, almost 1,700 people traveled from mountain counties throughout Eastern Kentucky to participate in a day-long summit named “SOAR” -- Shaping Our Appalachian Region. State and federal political leaders solicited ideas for a new regional planning process, which produced 600 written ideas about how to make positive change. We could not ask for a more encouraging sign that the local will exists to sustain our communities regardless of persistent, grinding economic distress.

Michele Anderson

Embodied energy. For anyone working to save a historic building from the wrecking ball in their town, this preservation term has likely come up in the fight— it powerfully illustrates the fact that buildings are literal repositories of the energy, labor and materials that they took to be constructed.

I love this image of energy just bubbling under the surface of our old buildings. It also makes me think about the stories, relationships and imagination that our historic buildings hold within their walls. For a long time I have wondered: How might creative placemaking be a strategy in activating a building's embodied cultural energy – even before a permanent solution is found for its reuse? And how might many small creative gestures lead us to authentic and compelling reuse of the building, and attract responsible stewards of both the building's cultural and physical embodied energy?

In Fergus Falls, our former state mental hospital, or the Kirkbride Building, has been front and center as a key community and economic development issue since 2005. Last July, the narrative of this complex problem began to shift closer to a renaissance, as a new developer and the city finally began the complicated process of working out a purchase agreement and redevelopment plan.

There is still a lot of work to be done and I admire the individuals behind the scenes who are working out the complicated web of tax credits and other things I don't fully understand. As the rest of us wait to see if the building will finally have a new life, small acts of creative placemaking through our community's Imagine Fergus Falls project have been helping the community step back ever so slightly from the preservation fight, and focus more on temporary animation of the space and artist-led storytelling about the building.

Our first official activity of Imagine Fergus Falls, a project funded in part by the National Endowment for the Arts Our Town program, was a community picnic this fall in front of the hospital's administrative tower. The picnic featured our community jazz band, The Lakes Area All-Stars, who played from the same sheet music that was used by the hospital's resident band, The Happy Ramblers. Our community college choir also performed. A local photographer created a lovely (and hilarious) photo booth with costumes for friends and family to pose in, and another visual artist facilitated a community history collage with photos both of the buildings history and the preservation efforts in more recent years. We even had a camera obscura booth set up in front of the tower, made from a portable ice fishing house.

This event was a hit, and a way to demonstrate to the community what we had in mind with using the arts to foster interaction about the building. But this winter, the magic has really taken hold as we have been forced to take our creative placemaking efforts indoors, and unable to do activities at the Kirkbride Building itself because, well, we would freeze there. The average temperature here in west central Minnesota has not risen above zero for several months, which makes creative placemaking in an abandoned building near impossible.

As it turns out, indoor creative placemaking, slightly removed from the place that you are focusing on, is something really special too.

Shannon Ford

"I'm not aware of too many things
I know what I know, if you know what I mean"

With this refrain, Edie Brickell and the New Bohemians began the song “What I Am,” an anthem for simplicity, honesty, and common sense that has helped me in both my personal and professional life since I was a teen.  (And yes, I know I am dating myself, and I am happy to own my middle age.)

As a staff member of the Tennessee Arts Commission, I’ve assisted people from rural places with packaging their hopes, dreams, and aspirations into proposals that anticipate skeptical questions and outline the community benefits to be achieved. It’s my job as a grants administrator and steward of public dollars to think how to economize and get the largest return from small investments, since our grants often represent a fraction of the funds raised for any given constituent’s project or operational budget. What makes my job rewarding is that I work for a state full of incredibly talented artists and administrators who continually innovate and show me how to squeeze grant dollars for every ounce of public value possible.

My job has also afforded me the privilege of speaking to teachers, public officials, and community boosters who believe that the arts are good for students, seniors, downtowns, tourism, as well as plenty of other groups and initiatives. However, sometimes they don’t know what to say or do to persuade movers, shakers, and/or non-believers. In particular, they express frustration that the arts are kept on the fringes of discussions about moving their communities strategically forward, or that the arts are perceived as expendable amenities, rather than as essential forces of positive change.

I’m not aware of too many magic bullets for incorporating the arts into rural economic development, but I know to look for six characteristics from constituents who’ve been successful.

1)      Clarity of Goals – A plan is not a plan without an end in mind. If you want to do something, then be clear about the intended effects it will have on your community. A vehicle for reaching your community goals could be opening an arts center, or organizing a festival, or starting a gallery crawl, but those activities won’t have short-term or long-term effects without an expressed purpose. So your goals need to be clear, logically related to the means for achieving them, and attainable. Be very aware that if you are pitching your project or program as a component of economic development, then one of your long-term goals must be to generate revenue. Whatever form it takes – income for local artists, new business for the hospitality industry, a bump in the county tax rolls – it is important to show how economic benefits will accrue to the community at large.

Michael Lange

Using cultural districts as a structure for arts and cultural activities is a central catalyst for revitalization efforts that build better communities. Many states and urban areas have setup structures, often through legislation, that promote cultural districts as a way to build vibrant communities that lead to social and economic development.

Getting to the end outcome - the arts playing a leading role in revitalization efforts - is a necessary endeavor, but setting up structures in the same way as urban areas may not be the best approach for a rural state like Wyoming.

Laramie, WY Mural

Wyoming is one of the largest states geographically, but has the smallest population of any state with 575,000 people. Wyoming is better categorized as frontier or even remote. The largest populated city in Wyoming is the state capital Cheyenne, with a population just over 61,000 people. Of the 99 incorporated municipalities, only about half have populations over 1,000 people, and only a handful of those have a population over 10,000.

How can small populated states invest in the outcomes of cultural districts?

In Wyoming, the Wyoming Arts Council has joined in a strategic partnership with Wyoming Main Street which manages the National Trust for Historic Preservation’s Main Street program. Located inside the Wyoming Business Council, the Wyoming Main Street program assists Wyoming communities of various sizes and resource levels with their downtown revitalization efforts. Between fully certified and affiliate communities, Wyoming has fifteen active communities in their Main Street Program.

Welcome to our first ever rural arts blog salon. We have gathered together some of the best thinkers, practitioners, and artists to blog about art, placemaking, and economic development in rural communities. This blog salon will be in conjunction with our new rural webinars on these topics which will occur Feb. 26,27, and 28!

This blog salon will explore ways that small and rural communities are using the arts to help economic stability and growth in their communities. It will give you the opportunity to hear from these communities about some of the successful economic development strategies they have used like artists relocation, cultural districts, historic tax credits, etc.

I conducted my first survey of local arts agencies in 1991. It was all paper in those days. We didn’t even ask for fax numbers because too few had one! Over the years we have fielded dozens of local arts agency (LAA) surveys—some were short and easy to fill out and provided useful information, but lacked adequate depth; others were comprehensive and extremely informative, but were too long and hard for respondents to complete. While the paper surveys became online surveys and technology has made distribution more expansive, what remains as pressing as ever is the need for reliable, relevant, and easily accessible information about the LAAs—research that provides early alerts about new trends, drives discourse about how the industry is evolving, and simply allows LAAs to see how they compare to their peers. In 2018, Americans for the Arts implemented a new annual survey to accomplish just this—The Profile of Local Arts Agencies. There are multiple ways you can put the Profile findings to work for you! 

What does it mean to center equity in your investment strategy? And why is that important? Cultural equity is critical to the arts and culture sector’s long-term viability, as well as to the ability of the arts to contribute to healthy, vibrant, equitable communities for all. If the field is not investing in the artistic and cultural traditions of every aspect of their community, then we are not fulfilling our purpose. Each year the United States’ 4,500 local arts agencies collectively invest an estimated $2.8 billion in their local arts and culture ecosystems, including an estimated $600 million in direct investment in artists and arts and culture organizations through grants, contracts, and loans. This makes LAAs, collectively, the largest distributor of publicly-derived funds to arts and culture in the United States. It is therefore crucial that LAAs employ a strong lens of equity to consider the full scope of their investments—including both direct financial investments like grants, and indirect financial investments like staff salaries and rent.