During the last half century, the local arts agency (LAA) movement in the United States has flourished—with the number of LAAs growing from 400 to 4,500. They provide programs, services, and funding to strengthen their local arts and cultural sector, integrate the arts into the fabric of the community, and make the arts accessible to all. It is no surprise, then, that Americans are now more engaged in the arts than ever before, with nearly three-quarters of the adult population attending the arts and nearly half personally involved as arts makers. It is because of this vital presence that tracking the health, operations, and impact of LAAs is a matter of pressing concern. The 2019 Profile of Local Arts Agencies is our annual survey of local arts agencies. It focuses on a core set of LAA indicators—budget trends, partnerships, programs and services, and diversity and equity policies. I conducted my first LAA survey for Americans for the Arts in 1991; the one constant over the years is my ongoing appreciation of how LAAs evolve to keep pace with how their community evolves. 

The coronavirus is having a devastating impact on America’s arts sector. Since the first U.S. case was diagnosed, cancellations and closings have been reported at thousands of arts organizations across the country, artists are posting high unemployment rates, and organizations are furloughing staff. Clearly this is a distressing time for the country with more uncertainty ahead. When the crisis does end, however, the arts should be looked to as an essential tool in both economic recovery and reconnecting our communities. Getting people out of their houses and spending money again will be key to jump-starting the economy (70% of the U.S. economy is consumer spending). The arts also will create opportunities to heal the isolation caused by social distancing and unify our communities. The coronavirus toll is heavy, but the arts can be our great asset in recovering from the crisis socially and economically. This is why doing everything in our power to bolster the arts now will make our nation stronger later.

The effective arts advocate needs to articulate the value of the arts in as many ways as possible—deploying the right case-making tool in the right situation. Consider these “10 Reasons to Support the Arts” as your Swiss army knife for arts advocacy. Like so many sequestered at home during COVID-19, I write this while mindful of our challenging times, and yet inspired by how the arts still have found a way to permeate our lives. I have watched Yo-Yo Ma concerts online, visited the Smithsonian Museum with a click, and joined my neighbors for daily 6 p.m. outdoor singalongs. Even in this difficult environment, the arts are providing personal experiences and promote social cohesion (see tools #2 and #8 on your army knife!). While I am uncertain what we will look like on the other side of this crisis, tool #1 makes me optimistic that when it is time to stop practicing social distancing, it is the arts that will unify us. 

As we turned the corner into 2020, the Americans for the Arts staff put our heads together to come up with 10 big trends that we think are worth paying attention to this year. Together, these ten trends will inform Americans for the Arts’ next strategic planning process, which will occur this year to drive our work from 2021 to 2023. Some of them you’ll surely already know about—it is an election year, after all! But others may surprise you. From demographics to climate change to the creative economy and more, take a read and let us know what you think—what resonates most with you? What is top of your mind that is missing here? And what are you planning to do to prepare? 

As we ring in 2020, it’s the perfect time for a little hindsight (get it?)—so let’s get the year started with a look back at the most-viewed ARTSblog posts from our last trip around the sun. I know what you’re thinking: “It’s 2020 … you still have a blog?” We do, dear reader! Competition for online attention is fierce, and most virtual conversations (civil or not) seem to be happening in the comments of social media posts—and yet, ARTSblog clearly is still a valued place for our field to share experience and expertise as we navigate the varied complexities of what it means to work in the arts. There is no better place to learn from your peers, whether you’re an artist, administrator, educator, city planner, arts marketer, or countless other careers that intersect with the arts—and we’re grateful for all of the writers and readers who continue to make ARTSblog both a vibrant and practical space.

157 years ago next week, the Battle of Fredericksburg took place—one of the bloodiest of the Civil War to that point. Following the battle, the giant Union and Confederate armies were camped mere shouting distance from each other, separated only by the Rappahannock River in Virginia. On a cold and wet evening, with both armies hunkered down and tending to their wounds, a band in the Union camp struck up a patriotic tune in hopes of lifting their side’s spirits. The Union soldiers cheered in appreciation. Not to be outdone, the Confederate band across the river then played their own patriotic tune—and the “Battle of the Bands” was on. 

In a society struggling to find equity and social justice, the arts improve the quality of our communities. They unify us and help us understand other cultures—benefits that persist even in difficult social and economic times. Like the thousands of soldiers celebrating that cold December evening, the research shows today’s public understands this as well. 

Yesterday, an Education Commission of the States staff member with the memorable name of Claus von Zastrow published a blog reporting the findings of an art education question included in the 2019 National Assessment of Educational Progress (NAEP) in Math. It’s a substantial discovery—akin to when new stars are detected in a constellation, or a new species of insect is identified. His blog post and the accompanying data tables are a must-read. Longtime Department of Education watchers know that since 1995, there have been just two kinds of arts education research by the federal government, and not one of these tests over 25 years has ever captured arts education data on a state-by-state basis. So when eagle-eyed Claus spotted in the Math NAEP released in October 2019, among the 40 multi-part questions asked of the eighth grade test takers, that Question #21 was about art education—he must have been floored. As I am. This question, put to the 147,000 students that were a part of the 2019 Math NAEP sample, must be the single largest arts education data point in the history of federal education research.

October is National Arts & Humanities Month, a time to celebrate and champion the arts locally and nationally. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts bring us joy, help us express our values, and build bridges between cultures. The arts are also a fundamental component of a healthy community—strengthening them socially, educationally, and economically—benefits that persist even in difficult social and economic times. The effective arts advocate needs a full quiver of case-making arrows to articulate the value of the arts in as many ways as possible—from the passionately inherent to the functionally pragmatic. To help fill your quiver, I offer an updated Top 10 Reasons to Support the Arts.

When artists activate the social imagination and cultural practices bring people together, when new images and events claim or create public space, and when cultural organizing mobilizes people to action, art disrupts and influences social and political dynamics and discourse in the public realm. And, when funders shape programs to support this work, they too are influencers and activists in the public realm. As definitions of public art broaden to include social and civic practice, art in the public realm continues to recur as a central idea and practice. The concept of the “public realm” recognizes public space as more than physical places for locating art. They are connectors that support or facilitate public life and social interaction. In April, Americans for the Arts and The Barr Foundation released Programs Supporting Art in the Public Realm: A National Field Scan with snapshots of 28 programs supporting and building capacity for artists working in the public realm. The scan highlights how funders and cultural agencies are shaping programs to support artists for more place-specific and issue-specific work as well as cross-sector collaborations.

First launched in 2012, the pARTnership Movement is a program and online platform of Americans for the Arts which demonstrates that by partnering with the arts, businesses can gain a competitive edge. Over the past seven years, Americans for the Arts has developed toolkits, shared stories of success, published how-to workbooks to engage employees, and continued to celebrate America’s best businesses supporting the arts—all for the purpose of supporting the work of local arts organizations and businesses as they seek to build creative relationships. Our goal has always been two-fold: build the capacity of the arts field to cultivate and sustain mutually beneficial partnerships with business; and make the case to businesses why partnering with the arts is good for their people, their companies, and their communities. We are pleased to introduce a new pARTnership Movement website to help us (and you) further this work.

Donations by individuals are the oxygen of nonprofit organizations. The Tax Cuts and Jobs Act of 2017 (TCJA) has added new urgency to the question of what is the future of charitable giving by individuals in the United States. Specifically, how large of an impact, and for how long, will the new tax law affect individual giving—and which charities will be most adversely affected? In 2018-19, Indiana University Lilly Family School of Philanthropy and Americans for the Arts set out to understand the challenges that TCJA could pose on the philanthropic landscape. We reviewed philanthropic trends, donor behavior research, data-lag issues, tax policy, and economic models of the TCJA’s impact. After careful consideration of this material by academics, fundraising professionals, and tax policy experts, it is clear there are troubling phenomena in motion that, without intervention, could bring the nonprofit arts sector to a critical tipping point. 

To address the issue in a timely manner, the Lilly Family School of Philanthropy and Americans for the Arts have designed a research solution that will bring reliable data to the table within a single year of deployment. It is built around a national panel study of 2,000 nonprofit organizations representing the full range of size, subsectors, and geographic regions. We will track key fundraising metrics and pair those with a qualitative on-the-ground perspective about shifts in contributions by individuals, changes in demand for services, and the ability to meet that demand. In other words: Real people at real organizations telling real stories about the impact of the tax law changes.