The Pennsylvania Council on the Arts Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector kicks off its second year of programming. This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, supports, strengthens and advances the arts marketing and audience engagement skills of arts and cultural professionals.

With internally-facing and externally-facing goals and objectives, the Initiative seeks to:

1. Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through skill-building in the areas of arts marketing and audience engagement.
2. Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania.
3. Assist arts and cultural organizations – particularly those within diverse communities – in attracting and retaining expanded audiences.

Focusing on the Western part of Pennsylvania, the second Cohort (a group of 50 participants made up of 25, two-person teams) will participate in an intensive two-year curriculum that provides all participants the opportunity to build new skills in arts marketing and audience engagement. The Cohort will have access to both common core resources as well as resources tailored specifically to regional teams. In addition, each Cohort will have access to a new network of leading arts marketing experts/trainers to guide their work.

Applications for the 2018-2020 program are open now through April 27, 2018.

For more information on how to apply, click here.

Have questions? Send e-mail to Ruby Lopez Harper or call (202) 371-2830, x2079.