Thursday, August 10, 2017

The nonprofit arts and culture industry in Door County, Wisconsin generates $24.7 million in economic activity per year, according to a new study by Americans for the Arts. $15 million of this total comes from event-related spending by audience members on items such as meals, parking, and hotel rooms. On average, event attendees spend a whopping $77 per person. This money goes straight into the pockets of local business owners and employees.

This study, Arts and Economic Prosperity 5, studied arts and culture nonprofits in 341 communities and regions across the country. To collect data from Door County, Americans for the Arts partnered with the Peninsula Arts and Humanities Alliance (PAHA).

“Door County is a virtual arts mecca in every respect,” said Dave Maier, managing director of Northern Sky Theater and PAHA study coordinator. “If the not-for-profit sector has such tremendous impact, imagine the combined economic impact of the arts for Door County across all sectors. This suggests opportunities for how we might market our individual communities and strengthen the Door County brand.”

Source Name: 
Green Bay Press-Gazette
Author Name: 
USA Today Network-Wisconsin