President Obama made a special televised appearance during the Grammy Awards on February 8. The pre-recorded message was played during the ceremony and called upon artists everywhere to join the fight against sexual abuse and domestic violence.

“Artists have a unique power to change minds and attitudes, to get us thinking and talking about what matters,” said Obama. “All of us in our own lives have the power to set an example.”

He encouraged the artists in the audience to visit ItsOnUs.org to sign a pledge to help end violence, and asked them to urge their fans to join the cause as well. Numerous figures from across the art world have already signed on to help spread the word, including actor Jon Hamm, musician Questlove, and actress Rose Byrne.