Monday, October 31, 2016

Americans for the Arts and the City of Austin Economic Development Department will co-host the annual National Arts Marketing Project (NAMP) Conference in Austin, Texas, November 11-14, 2016. More than 650 arts marketing professionals from around the country will gather to explore the changing landscape of arts marketing and audience engagement.
“Across the nation, arts organizations and the communities they serve are in a constant state of evolution. The theme of this year’s conference, Fueling Change, is a reflection of Austin’s status as a transformative, rapidly growing, forward-thinking city,” said Robert L. Lynch, president and CEO of Americans for the Arts. “As one of the country’s biggest arts hubs, Austin is the perfect place for shaping and redefining the future of arts marketing and engagement.” 
“Austin is a city that thrives on new ideas and collaborations, so we are thrilled to host this opportunity for arts professionals to engage in dialogues that will boost support and innovation not only locally but also around the country,” said Meghan Wells, Cultural Arts Division Manager, City of Austin
The largest gathering of arts marketers in the country, the NAMP Conference is a critical forum for arts groups to discuss the rapidly changing demographics and behaviors of U.S. consumers, as well as how arts organizations can remain relevant in the era of consumer control. 
With 100+ marketing experts and 35+ educational sessions, arts professionals will tackle the topics of digital marketing, social media, audience engagement, data and analytics, revenue generation, and innovation. Two interactive half-day clinics on November 11 will help arts marketers execute strategic marketing decisions and explore the meaning of relevance in their communities.
Keynote speakers include:
Adam Lerner
Director and Chief Animator, Museum of Contemporary (MCA) Art; Denver, CO
November 12, 9:00 a.m. – 10:30 a.m.
Lerner will kick off the conference with his talk “Dying of Excellence” and challenge attendees to take risks, be courageous, and go outside of the conventional ways of doing things in an arts organization.
Miral Kotb
Founder, iLuminate; Miami, FL
November 13, 12:15 p.m. – 1:30 p.m.
Kotb will tell the story of how iLuminate is a true synthesis of art and technology, and share how creative processes are now becoming an educational tool in schools. 
Chris Denson
Director of Innovation, Omnicom Media Group’s Ignition Factory; Los Angeles, CA
November 14, 10:00 a.m. – 11:15 a.m.
Denson will deliver the closing keynote and explore topics ranging from bio-hacking to social memes, virtual reality to mobile design thinking, showing that there are myriad ways marketers can connect to consumers and fuel how consumers connect to one another. 
For a detailed schedule of the NAMP Conference workshops, speeches, and events, visit the conference website. Select conference keynotes and sessions will be webcast live and archived via the Americans for the Arts’ YouTube channel. On Twitter, get updates from @americans4arts and connect with attendees using #NAMPC
The 2016 National Arts Marketing Project Conference was generously supported in part by MailChimp. 
Press interested in covering the conference should contact Inga Vitols at 202-371-2830, or email [email protected]
Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 55 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at