Research report for corporate contributions for the year 1980, prepared by the Conference Board, Division of Public Affairs Research and cosponsored with the Council for Financial Aid to Education.

CONTENTS
Highlights.
Why this report.

1. The 1980's - A decade of change?

Plans for the immediate future.
Scope and level of corporate giving:
     Setting contributions targets.
An easy road to increased corporate giving?:
     Corporate income.
     Counting contributions and managing them.
     Scrutiny and pulse taking.

2. Corporate contributions in 1980:

Survey participants in a tight economy:
     Establishing contributions goals.
Industry patterns:
     Overseas giving.
Leadership.
Employees and assets.
A program of giving or programmed giving?:
     Historical patterns in corporate giving.
     Patterns of giving in 1980:
          Patterns in subcategories.
          Capital support and federated campaigns.
          Industry patterns:
               Health welfare and education.
               Culture and art.
               Civic and community activities.
               Other.

Appendix:
    Sample selection.
    Survey administration.
    Respondent profile. 
    Survey biases. 
    Making the most effective use of industry ratios.
Tables.
Charts.

Research report for corporate contributions for the year 1980, prepared by the Conference Board, Division of Public Affairs Research and cosponsored with the Council for Financial Aid to Education.