Public Attitudes Toward Corporate Philanthropy
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GENERAL
Research Abstract
Public Attitudes Toward Corporate Philanthropy
This is the third essay in the section on New Directions in Corporate Philanthropy. Cantril explores the ambiguities and paradoxes of public attitudes toward corporate philanthropy. His data suggest that it is unlikely that either the public or shareholders will step up pressure on corporations for increased giving in the future. (p. 7)
BIBLIOGRAPHY
Report
December, 1981