Fund for the Arts, one of the nation’s oldest United Arts Funds raising money for the arts community in Louisville, KY, recently revealed a new logo, the first step in unveiling a new brand and identity for the over 60-year-old organization.

In a video released on Twitter, Fund for the Arts released its new look, stating: “As a steward for the arts in our community, Fund for the Arts wanted to pay tribute to everything the arts have done for our city with a new brand that is energetic, vibrant, and modern yet a nod to six decades of rich cultural history.”

Fund for the Arts in continuing a trend in the United Arts Fund world of updating branding, identity, and programming to transition into the contemporary age; many United Arts Funds were created in the 1950s and the field is in a period of positive transition.

The evolved logo is not about a fund, but places emphasis on the “arts,” as well as “culture, community, vibrancy, and inspiration.” Watch the full video here, and stay tuned for the release of a redesigned website.