This holiday season, Henri Bendel is partnering with Americans for the Arts and New York based artist James Goldcrown to spread the love. On Tuesday, November 15, from 5-9 p.m., Henri Bendel will unveil a JGoldcrown original Love Wall mural to introduce their holiday campaign From Bendel with Love at Bendel’s flagship store in New York City. Henri Bendel will donate 10% of proceeds from this in-store event, up to $10,000, to Americans for the Arts.

Henri Bendel has a long history of collaborating with artists such as Andy Warhol, Megan Hess, and Izak Zenou. This year, they worked with JGoldcrown to create an original artwork that incorporates JGoldcrown’s unique street style into their iconic holiday window installations. JGoldcrown is a self-taught artist and photographer now based in New York, whose Bleeding Hearts/Lovewall murals can be found in New York, Los Angeles, and Austin, Texas.

You can see JGoldcrown’s murals at your nearest Henri Bendel store this holiday season. Snap a photo and share it on social media with the hashtag #BendelLoveWall. And share the love with Americans for the Arts by shopping on November 15 in New York.