Arts Intranet

Raynel Frazier

It used to be that the success of arts marketers was dependent on how well they could predict the future and then pray for success. But those days are over.

Today, arts marketers can rely on data analysis and market research to make well-thought-out strategic decisions.

I, for one, am glad that marketers no longer have to rely on future telling because marketing is an essential part of the arts experience. As a jazz trombonist, I had to learn how to market myself to land gigs and then market my gigs so that people would come to them. Arts organizations have to do the same. But they must market their organization as well as individual performances.

Several years ago Brooklyn Academy of Music (BAM) ran an institutional marketing campaign with the theme “BAM and then it hits you.” The message they conveyed was that the experience at BAM lingered long after you left. This campaign excited people about BAM as an entire organization, as opposed to a singular performance.

There are countless other examples of successful marketing campaigns in the arts. As emerging arts leaders I think it is essential we pay attention to trends in marketing. What are the latest trends in arts marketing? How do arts marketers use data analysis and market research to make strategic decisions? What type of programming is becoming most difficult to market? There is an endless amount of questions we can ask. 

Rep. Louise Slaughter and Rep. Todd Platts testify at an Arts Advocacy Day hearing.

For 25 years of the Congressional Arts Caucus¹ 30-year history, arts advocates have convened for one day on Washington, D.C.'s Capitol Hill to flood the halls of Congress to share their views regarding arts initiatives.

On this day, such active engagement by the arts community provides our representative government with a first-hand account of the state of the arts in our country. The opportunity to meet with our constituents and businesses with a personal connection to the arts helps to put a face (and a talent) to the idea of supporting the arts at a federal level.

Arts Advocacy Day (AAD) is a day to celebrate the vibrancy of the arts and the wide array of talents here in the United States of America. There is no better place to embrace the great diversity of our country’s artistic identity than in the nation’s capital.

For the thousands of you who have participated in AAD, chances are you have met with a congressional staffer or two (or 435). As the staff members that manage the Congressional Arts Caucus on behalf of its Co-Chairs, believe us when we say these meetings have a tremendous effect on gaining the attention of your Representatives and help to keep the arts community in the Members’ thoughts throughout the year.

Because of this, arts staffers are your greatest allies in making positive change for the arts with federal investments.

Tim Mikulski

As Congress returns to work in Washington, DC, this week they will face more than just angry tourists who came to see the not-quite-in-bloom cherry blossoms.

Today, advocates are receiving training from experts and tomorrow 500 arts advocates from across the country (and even Japan!) will take to the Hill on behalf of their local arts and arts education programs.

The good news is that you don't have to be here to participate (although we'd love you to come next year!). In fact, you can pick and choose your ways to support the arts over the next two days.

1. Send a letter to your member of Congress! Head over to our Action Center and send an email stating your case for funding for the National Endowment for the Arts, arts education programs at the U.S. Department of Education, and encouraging their participation in the House Arts and STEAM Caucuses.

2. Watch the Nancy Hanks Lecture on Arts & Public Policy live online! At 6:30 p.m. EDT join us live as we stream Yo-Yo Ma's lecture and performance tonight via our YouTube channel. You won't want to miss his inspiring story!