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Mr. David M. Dombrosky
Engaging Audiences in the Mobile Moment
Posted by Oct 07, 2014
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Mr. David M. Dombrosky
![David Dombrosky](/sites/default/files/artsblog_legacy/uploads/2012/10/david_dombrosky_0.jpg)
Mobile device adoption and usage is a global phenomenon with over 4.5 billion mobile users worldwide. In the United States, smartphone adoption has exceeded standard cell phone ownership by nearly 2-to-1. We no longer use our phones to simply make calls and send text messages. We use them to explore our world. Anything we experience can be recorded, researched, and shared from the palms of our hands – anytime, anywhere.
As our adoption and usage of mobile technology has grown, so have our expectations for engaging with the world around us at a moment’s notice. Researchers at Forrester define this as the mobile mind shift “the expectation that [we] can get what we want in our immediate context and moments of need.”
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