Samsung is a global leader in all things technology, from consumer electronics to semiconductors to information systems and more. On May 13th, Samsung dedicated time to the community in order to add arts advocacy to that list. For the company’s fourth semiannual Day of Service, Samsung New York employees teamed up to throw an Art Prep Party for Free Arts NYC, an organization that provides over 1,600 underserved children and families with high-quality arts education and mentorship programs to support self-confidence and resiliency. Employees helped paint bags and make art supplies for Free Arts NYC programs, providing employees with a unique opportunity to give back to the community while also showing off their creative skills.
The event took place at Samsung’s innovative and immersive space, Samsung 837, which opened this past February. Samsung 837 is a one-of-a-kind digital playground, marketing center, and cultural destination that aims to engage the public with its products and get in touch with the cultural epicenter that is New York City.
The center’s creative potential speaks to Samsung’s far reaching support of all kinds of art forms. Vice President and General Manager at Samsung 837, Zach Overton, said “we have a proven track record of innovation, and with Samsung 837, we are creating the flagship of the future. 837 is a fully immersive cultural center, featuring programming which will tap into people’s passions such art, music, entertainment, sports, wellness, culinary, technology and fashion, all powered and enriched by technology.” Partnered with local artists and the nearby Whitney Museum of Art, Samsung 837 provides a stunning gallery space for visual arts programming as well as an open radio and DJ studio.
It is no surprise that Samsung has engaged with the local community to support important initiatives. A press release for the Day of Service stated: “At Samsung, we believe in being an active corporate citizen, investing in the communities where we work and live. Our employees power our drive to make the world a better place. During our semiannual Day of Service, our offices across the country—from New Jersey to California—close and our employees spend time supporting local and national charities and organizations.”
Through its partnership with the arts, Samsung has boosted its brand and become a dependable and welcomed member of the community, reinforcing their decision to create a flagship tech center in New York City, “where the best marketing happens and where people have a finger on the pulse of culture. As a result, [Samsung has] and will continue to attract top talent from around the world.”
Samsung creates technology that powers the future. In supporting and partnering with local arts programs for arts education, the future that they envision is sure to be a promising and creative one.
