The arts advocacy season is upon us once again. It’s time to meet with your legislators to help them understand the value of investing in the arts. How to prepare? Start with this list of “10 Reasons to Support the Arts.” It can feel intimidating walking into a legislator’s office—even to experienced advocates. To always feel prepared, I break the advocacy process down into three simple questions: Who gets the message? What is the message? Who delivers the message? Remember the Golden Rule: No numbers without a story, and no stories without a number. The arts are all about stories—often small, always meaningful. Share yours. It’s engaging and draws your listener in—and then pair it with the research-based findings in “10 Reasons to Support the Arts.” Yours will be an advocacy visit that is not soon forgotten.

Last November’s mid-term election resulted in significant political victories for the supporters of arts and culture as a tide of pro-arts ballot measures successfully passed in the western cities of San Francisco, Tempe, Culver City, and Tacoma. As co-chair of the Washington state effort to create enabling legislation and, later, co-chair of the campaign in Tacoma, I believe the lessons from these successes bode well for future, similar efforts in other communities across the country. Perhaps Tacoma is a model for such cultural funding solutions, especially in mid-size and smaller markets. If so, we in Tacoma hope other cultural communities across the nation will be bold, build a smart proposal, make their case, and give voters a chance to show you how much they want cultural services!

In 2014 an important document, Arts Education for America’s Students: A Shared Endeavor, was created. Americans for the Arts, along with 15 other arts and educational advocacy organizations, created this valuable document that outlines why the arts are part of a balanced education for all students. It explains that the arts are a core academic subject area with rigorous national standards, and that access to high quality arts education is critical for a well-rounded student. In spite of the fact that each year more data is released demonstrating how students benefit from quality arts education, there are still communities that have little to no access to arts education for their students. A Shared Endeavor helps to put a strong educational concept into a visual and written context that makes clear how the arts enliven and deepen educational experiences and develop the creative problem solvers we need for our world. I highly recommend spending time with A Shared Endeavor and working it into your conversations. It will help build a sense of community around your work. 

ARTSblog once again was a vibrant space for sharing and learning across all sectors of the arts field in 2018. All told, we published more than 215 blogs by authors working in public art, healthcare, government, marketing, local arts agencies, the private sector, and at Americans for the Arts, plus artists, arts educators, leaders at every stage of their careers, and many more. We hope you got your fill of your favorite topics and posts—but if you’re looking for a quick snapshot of the year that was, here are the 10 most viewed ARTSblog posts from 2018.

Much has happened since last I wrote, including the 2018 Midterm Elections, in which: Over 113 million citizens nationwide turned out to vote; a record-breaking total of 107 women were elected to serve in Congress; Democrats now control the U.S. House and Republicans retain hold of the U.S. Senate; key congressional arts supporters like Rep. Betty McCollum (D-MN) on the Interior Appropriations Subcommittee and Rep. Richard Neal (D-MA) on Ways and Means Committee will be the new chairs; at the state level, there will be 19 new governors, 27 new state legislative leaders, and 1,700 new state legislators—resulting in a 23% turnover; and more than 2,000 women will serve in state legislatures in their upcoming sessions and will hold the majority in two state legislative chambers—the Colorado House and Nevada Assembly. On top of getting out the vote for this year’s midterms, State Arts Action Network leaders had noteworthy advocacy gains in their communities.

There are many studies that document the social, educational, and economic benefits of the arts to communities. But how does the American public feel about the role of the arts in their lives? Do they value arts education and support government funding of the arts? How important is creativity at home and at work?  We put these questions directly to the public to find out. “Americans Speak Out about the Arts in 2018” was conducted by Ipsos Public Affairs for Americans for the Arts in May 2018. It is based on a nationally representative sample of 3,023 American adults, making it one of the largest public opinion studies about the arts ever conducted.  As one might expect when hearing from the public, we find a mix of assumptions challenged and observations confirmed.

To improve the perceived public value of the arts, we must connect into the places where people find value. To get members of our community to stand up and say, “We want more,” we have to tell them why “more” matters. If we’re trying to create advocates for arts and culture among the members of communities, we need to increase the occasions where thinking about the arts makes sense. Because the truth is, the arts make more things possible, from better education to greater health outcomes to a more civically-engaged citizenry—it’s just that people don’t always see the connection to the arts when change happens. Knowing people prioritize core issue areas like education, job security, housing, public safety, and health and wellness, how do we show the important ways the arts intersect with their day-to-day lives? At Americans for the Arts, our answer is the Arts + Social Impact Explorer.

In cities and towns around the United States, people frequently are encouraged to “Shop Local” to support the many businesses that are such a critical part of their communities’ identities, with much of that focus targeted in November during “Small Business Week.” As of 2017 in Louisiana, the rally for support has been extended to the first full week of December, which is now an annual, statewide celebration known as Shop Local Artists Week (SLAW). We have a responsibility to ensure that our creative culture can continue to grow and flourish—especially since our state is among the most celebrated cultural destinations in the world. So another key focus is the development of partnerships between businesses and artists. Merchants throughout the parish are encouraged to consider adopting one or more local artists or authors during Shop Local Artists Week, and to consider hosting cultural events featuring those artists, including meet and greets, book signings and musical performances.

The everyday leadership of a huge, statewide arts community is less a battle charge and more of a circle or a forward spiral, going out to gather people and ideas, bringing them back to the organization, re-aligning, and then going out again. As a statewide organization, Minnesota Citizens for the Arts needs to serve artists, arts organizations, and arts audiences in every corner of our large state. Serving such a large geography means I travel the state as much as possible to serve our constituents and to gather the information we need to be effective. This forges links in a chain of relationships that webs together and strengthens our networks. I bring what I learn in those communities back to our organization to help inform our work, and then I hit the road again, completing the circle.

In a society struggling to find equity and social justice, Americans believe the arts improve the quality of our communities. How do we know? We asked. Americans Speak Out About the Arts in 2018 is the second in a series of national public opinion surveys conducted by Ipsos on behalf of Americans for the Arts. One of the largest ever conducted, it gauges the public perspective on (1) personal engagement in the arts as audience and creator, (2) support for arts education and government arts funding, (3) opinions on the personal and well-being benefits that come from engaging in the arts, and (4) how those personal benefits extend to the community. Here are some findings of the survey. 

Art has the power to transform our lives and strengthen our communities. In spite of this, the future of our beloved arts has experienced a hair-raising roller coaster ride over this past year. Like many of you reading this post, a fire has ignited within me to stand-up for what I believe in—and, I believe in the arts. When the going gets tough, we must speak loud, stand up tall, and refuse to back down. The arts are the most vibrant and expressive of the vital pillars that make up our great nation. In this fight for the brightest and most prosperous future for the arts, we all have skin in the game.