Arts Intranet

Content sponsored by University of Massachusetts Amherst Arts Extension Service.

Arts organizations are leaders in their communities, and they can lead by example and inspire individuals and other organizations to also do their part in reducing the need for energy, water, and fuel. In the new 6th edition of Fundamentals of Arts Management, Sarah (Brophy) Sutton and I have mapped out a step-by-step process for how to transform your arts institution into a sustainable one, regardless of scale or budget size.

Day in and day out, we work on behalf of so many that we may never meet. Whether a student in an art class or school chorus, a senior citizen in a quilting guild, a potter fashioning pieces for an Empty Bowls food pantry fundraiser, or a writer or composer bringing important subject matter to the page or the stage—they are relying on us to move the needle in public discourse about the power of the arts. 

Content sponsored by University of Massachusetts Amherst Arts Extension Service.

Identity, cultural democracy, excellence, justice—just a few of the “whys” behind our work. We have many spiritual ancestors who can help us articulate our “why” because, as discussed in Fundamentals of Arts Management 6th edition, this work has been weaved throughout our country’s history. I urge us all to take to time to connect with our own sense of “why.”

Content sponsored by University of Massachusetts Amherst Arts Extension Service.

Advocacy is fundamental to building a vibrant and lasting cultural community. In our chapter on advocacy in “Fundamentals of Arts Management,” published by the UMass Amherst Arts Extension Service, you will learn the ins and outs of arts advocacy from creating strategy, to building alliances, to the details and protocol of conducting a meeting with an elected official. 

In 2015, Americans for the Arts set out to determine the economic impact of the nonprofit arts industry through Arts & Economic Prosperity® 5 (AEP5), the largest national study of its kind. It has been five years since the last such study, which came shortly after the Great Recession. We focused on 341 regions representing all 50 states and the District of Columbia, including 14,439 arts and cultural organizations, and an extraordinary 212,691 audience members. Surveys were collected throughout 2016, and results were revealed June 17 at Americans for the Arts’ Annual Convention in San Francisco. The numbers are remarkable.

When recently asked how best to advocate for the arts in the current environment, U.S. Senator Tom Udall (NM)—co-chair of the Senate Cultural Caucus and chief sponsor of the CREATE Act—was unequivocal: “Start by telling every one of your Senators about the economic benefits of the arts.” This familiar refrain is one we have heard for decades from city council chambers to governor mansions to the halls of Congress—and it works. Arts & Economic Prosperity 5 does just that. It changes the conversation about the arts from that of a “charity” to one about an “industry” that provides both cultural and economic benefits to the community.

I have worked with hundreds of volunteers, be they board members, letter stuffers, wine servers, budget testimony panelists, and more. We do not achieve status as members of the “beloved community” by singing our own praises, and ignoring the commitment and dedication of those who volunteer their time with us. We do not achieve this by saying “our doors are open to all” and then sitting inside those open doors and waiting for “them” to come. Without those who give of their time and resources freely, we are nothing but another cog in a wheel.

Last fall, the Stuart Foundation invested in San Diego, and I’ve had the privilege of heading up our project which is a collective impact model we hope will be the arts education equivalent to “Got Milk?” It is called ART=OPPORTUNITY. And we want you to take advantage of it. Our campaign has many facets, including mentoring from the business community for VAPA coordinators, summits and anchor events, a teen/youth council, bilingual parent education, and arts integration boot camps. Our goal in the ART=OPPORTUNTIY campaign is to change public opinion from arts as fluff to arts as essential. And, the reason to change public opinion is to directly effect educational policy and budgeting decisions.

It’s easy to rattle off numbers, but what does this increase in funding really mean? Great projects across the country will now get to continue. Last year, the NEA recommended more than 2,400 grants in nearly 16,000 communities in every congressional district in the country. A review of NEA grants shows that the majority go to small and medium-sized organizations, and the diversity among these grant recipients is unmatched by any other U.S. funder. One grant program, “Challenge America,” is dedicated to reaching underserved communities—those whose opportunities to experience the arts are limited by geography, ethnicity, economics, or disability.

On February 8, Americans for the Arts launched our Arts Mobilization Center, which serves as a hub for all of our position papers. The Mobilization Center is available to the public and is intended to be a tool to help you advocate for the arts. Then, to help our members be the most effective advocates they can be, we launched a regular member briefing series on March 23. These are 30 minute calls available exclusively to members around a specific issue statement, topic area, or program update. During each call, Americans for the Arts senior staff members and I provide background on a given topic, then we take your questions live!

Elected leaders care deeply about the areas they represent and the views of their constituents who elect them every few years. They may not agree with what they think, but they do care to know what they think—and it is certainly one key factor that weighs on how they cast their votes, what issues they focus on, and what areas they deepen their knowledge. Since we know that ads bring attention to issues, inspire and educate the public, and mobilize grassroots, they are one great way to invite data and impact stories that can lead to policy change. And, we know that legislators read their local newspapers, so the message gets through.

It’s the late 70s and I’m standing in the rotunda of the Massachusetts State House with a 10-foot-wide Boston cream pie. A pencil-thin line of white frosting drawn from the center outward like the minute hand of a watch is punctuated by a tall cardboard flag that says, “A piece of the pie for the arts.” This might get us some curious onlookers, maybe some pictures, I think. But before I know it, every elected official and staff member in the entire statehouse is drawn to the spectacle and descends into the rotunda not only to view it, but to get a piece. My fellow advocates and I served a lot of pie that day … and we also got an increase to our arts budget. 

As artists and arts educators, we are keenly aware of what it feels like to be under siege. Our arts programs are interwoven into the fabric of our communities, and even in the face of challenges continue to thrive. We can’t imagine our communities without our arts programs, and thus we have become masters at articulating their profound reach. It’s ingrained in our role as arts educators to fight for the importance, continued relevance, and impact of what we do. And what makes me particularly proud is seeing the inherent drive that emerges in my students when they’re tasked with defending the powerful influence of the arts in their lives.

Did you know that NACo (the National Association of Counties), along with Americans for the Arts, recognize counties for their arts and culture achievements? Beginning in 1999, Americans for the Arts, in partnership with NACo, began presenting its Public Leadership in the Arts Award to a county or county official who has worked to advance the arts and arts education within their county. Further, NACo presents its own award, the NACo Arts and Culture Award, designed to recognize county governments for their efforts to enrich American cultural and intellectual life, promote lifelong learning, and protect our national heritage. Nominations for both awards are currently open.

In his op-ed (“The case for cutting National Endowment of the Arts funding,” April 2), David D’Amato states that “Government-funded art is publicly-funded art only once government is lazily conflated with the public. It is not the public (whatever indeed that may mean) that decides which art projects are to be supported with taxpayer dollars.” That statement is simply inaccurate. Mr. D’Amato must be unaware that the public is embedded in the entire grantmaking process at the NEA. This in part is why the NEA has received wide support from both Republicans and Democrats for half a century. 

At a time of volatile change, we must be relentless in voicing a strong and clear message. Learning more about our elected officials and then actively engaging with them will serve to advance pro-arts policies that will impact our society and communities for years to come. 

Allow me to set the scene: while attending the 2016 Americans for the Arts Annual Convention in Boston, I received a text from a friend in my hometown stating that in a late-night meeting the day prior, the local Board of Education unexpectedly introduced and approved an unreasonably high new fee for all students wishing to participate in extracurricular drama programs. Today, after eight months of coordinating an aggressive advocacy campaign that succeeded in eliminating that same fee with the near-unanimous support of the same board members who introduced it, I aim to identify and share the 10 crucial steps and considerations that made this victory for the arts in Harford County, Maryland possible.

How do we speak to people who have never taken part in art education? If someone has not experienced the arts personally or effectively, words may not be able to explain their value. In order to speak constructively with opponents, we must provide an environment that cultivates the sharing of ideas. It just so happens that art exhibitions are the perfect venue for advocacy discussions. Art communicates in unique and non-literal ways, which facilitates an openness that allows people to form their own conclusions. Exhibitions provide opportunities to talk about curricular impacts through the work on display. Audiences can connect artwork with student educational experiences in direct and empathetic ways. And most importantly, exhibitions easily unite advocacy for art programs with advocacy for the most powerful evidence we have: the students themselves.

It was January 19, 2017, and news had just broken that the National Endowment for the Arts (NEA) and Humanities (NEH) could soon be at risk of elimination. As an opera singer and creative entrepreneur, I knew how crucial arts funding was for society at large. Inaction was not an option, so that night I turned to change.org and created a petition to save the NEA. I’m not sure what I hoped would come of it, but I knew that this was an issue near and dear to my heart, and perhaps, if enough everyday Americans realized what was at stake, the community could have a fighting chance.

As a senior in high school, I will be attending my third National Arts Advocacy Day this year. For many students, the words “arts advocacy” make us feel small. Upon hearing that phrase three years ago, it sounded like something I was not old enough to know about. How can my voice matter in changing things so far above my power as a teenager? In school, we are taught to get the best education possible to become someone who can affect change, but often we aren’t told that, as kids, our opinions matter. When policy makers shape decisions about arts education, they are making decisions about us, the students. Yet for some reason, it is the students who feel as though they are out of place in a Senator’s office.

When the Arts Education Advisory Council met in Washington, one week before Inauguration Day, there was a feeling of uncertainty in the air. In our meetings we speculated on how this new presidency might impact the world of arts and education. The threat to eliminate funding for the National Endowment for the Arts hadn’t been voiced yet. The furor over Betsy DeVos as Education Secretary was just beginning. There was a sense of urgency in our conversation this year. What should we be doing in our communities to help be pro-active? At the end of our three days together, we were committed to advocacy work as never before.

As a young theater artist, I could always be counted on to step up and make a passionate plea when arts funding was on the line. I shared stories about myself and my colleagues with my legislators about how the arts are fundamental to our humanity. I wrote about how the arts ennoble and inspire us, fostering goodness and beauty. While I have never abandoned these arts-for-arts-sake messages in my advocacy, I have learned that they are rarely stand-alone winners. Today, I augment these fundamental benefits of the arts with pragmatic ones—stories and research that connect the arts to what keeps our community leaders awake at night: jobs, economy, education, healthcare, and community development. The change in my approach has made me a more effective advocate.

Thank you to Patrick Courrielche (“Save the Arts by Ending the Endowment,” Jan. 25), who made an excellent case for protecting the National Endowment for the Arts and even increasing its appropriations. However, his letter needs to be read from the bottom up. Mr. Courrielche’s summary called for Congress and President Trump to create a robust, expanded national arts council, but that is in fact what the NEA is. 

W.E.B. DuBois once said that we should “begin with art, because art tries to take us outside ourselves. It is a matter of trying to create an atmosphere and context, so conversation can flow black and forth and we can be influenced by each other.” As I read this quote during the final stretch of my undergrad years at Saint Louis University, I had just became an art history minor. Though I held a deep admiration for visual arts as well as the critical analysis of the work, I had absolutely no idea where I would end up with a liberal arts degree. It was not until I was perusing the internet that I was drawn to American University’s Arts Management program. Now, a little over a year later, I have been fortunate enough to not only be a full-time student of the Arts Management program but also the Government and Public Affairs intern at Americans for the Arts. 

We now know that some of President Trump’s transition team advisors are recommending elimination of federal arts and humanities funding along with many other non-arts related cuts. The arguments are old and tired and fly in the face of some of the very things our new President wants like building new infrastructure, jobs, a stronger economy—all areas where the arts are proven allies. As we wait for more clarity, Americans for the Arts will continue to celebrate those who are making a difference, and work with arts advocates across the country toward goals that could strengthen our country through the arts.

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

In 2016, the Los Angeles Poverty Department—a performance group now in its 30th year made up of members and former members of the city’s Skid Row community—created and performed multiple new works, put on an annual parade and festival, secured awards from the Mike Kelley Foundation for the Arts and the Robert Rauschenberg Foundation, and continued to run the Skid Row History Museum and Archive. LAPD founder and director John Malpede and L.A.-based social practice artist Christina Sanchez Juarez recently sat down together to connect over their tireless work using art to empower L.A.’s homeless and working poor.

One of my first trips as Director of Maryland Citizens for the Arts (MCA) was to the small, western Maryland industrial-town of Cumberland. Known as “Queen City,” Cumberland was Maryland’s second largest city in the 19th century thanks to the three R’s: roads, rails, and rivers. Arriving, one might expect to see a typical forgotten rust-belt town. Well, not this town! Cumberland became an Arts & Entertainment District in 2002, one of Maryland’s first. The management team targeted artists looking for affordable space and great proximity to major markets. The downtown felt as vibrant as any I’d seen, and there was a provincial feeling in the air—in the best sense of the word.

Business needs a creative workforce to compete in the global economy. But our schools are locked into 20th century priorities. We are testing mastery of content when the Internet delivers content in 0.7 seconds. If the only public measure of a school’s progress is standardized testing, then schools have every incentive to “teach to the test.” With limited resources, teaching the arts is dropped, diminished, or dismissed.

Testing establishes the educational priorities. So, how do you measure creativity? How do you test for the A in STEAM? In Massachusetts, we began discussing the concept of a Creative Challenge Index.

It’s not uncommon for our media and popular culture to generalize Millennials as lazy and narcissistic, with an outsized sense of entitlement, interested only in their next opportunity to take a selfie. But this is the largest, best educated and most college debt-ridden generation in Western history. Based on a growing body of research, Millennials have emerged as creative, adventurous, civic minded, tech savvy, socially aware, and consider themselves global citizens, to name a few of their positive characteristics and drivers.