Ms. Talia Gibas

Arts Administration and Passion-Driven Learning

Posted by Ms. Talia Gibas, Aug 15, 2014


Ms. Talia Gibas

Talia Gibas Talia Gibas

Last week I had the privilege of attending “The Arts and Passion-Driven Learning,” a three-day institute with Harvard Project Zero. Brilliantly, the institute was presented in collaboration with The Silkroad Ensemble; after treating us to an inspired performance, Silkroad musicians joined us as facilitators and learners for the full three days. Thanks to them, the sessions prompted frank and moving conversations about rehearsal as a learning environment, how artistic risk-taking can feel like liberation and/or transgression, and how cultural differences manifest in unexpected and uncomfortable ways.

On the morning of our second day, I had an uncomfortable thought. I was attending the institute as neither a classroom teacher nor an artist, but as an arts education administrator. Understanding how to keep teachers and students engaged obviously informed my work. But I wondered – can arts administration be as “passion-driven” as teaching and learning? If I believe teachers should be given license to examine how and why they stay invested in their teaching practice, shouldn’t I do the same for my own work as an administrator?

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Kandis Horton

Las Plumas High School Ceramics holds much appreciation for Vans…

Posted by Kandis Horton, Aug 11, 2014


Kandis Horton

Kandis Horton Kandis Horton

…and not just because they make awesome shoes!

In addition to the Vans Custom Culture Contest the company puts on for high schools nationwide every year, they have partnered with Americans for the Arts to contribute $2,000 to ten high schools in order to further art programs that have big goals or aspirations to improve facilities for students. The Las Plumas High School (LPHS) Art Department teachers–Kandis Horton and Julie Tooker–applied for the Vans Custom Culture grant in November of 2013 in order to serve the art students of the area in a manner that would enrich their arts experience and education.

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Jess Perry Martin

Muraling through Time and Space: A Steampunk Journey

Posted by Jess Perry Martin, Aug 01, 2014


Jess Perry Martin

Jess Perry-Martin Jess Perry-Martin

“Gearing Up for the Future” is a high school mural project exploring innovation from a Steam Punk perspective. Valley Academy of Arts & Sciences art students embraced the design aesthetic of the Industrial Age in their mural.  This piece envisions a world where idea and innovation run free of the constraints of the past. They created a work laden with symbolic imagery (see video for slide-show of mural project) that explores the endless potential for innovation in technology, science and beyond.

VAAS students are educated to value the integration of art, science, and global collaborative thinking.  VAAS is a unique school because our students choose to enroll here and have many opportunities to learn a variety of arts and sciences that go beyond their required courses for graduation and university admission.

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Dr. Stephanie L. Milling

Back to School Arts Education Checklist

Posted by Dr. Stephanie L. Milling, Jul 30, 2014


Dr. Stephanie L. Milling

Stephanie Milling Stephanie Milling

With the end of the summer rapidly approaching, it is time to start thinking about the new school year. Even though I have been living on an academic calendar most of my life, I never get tired of the excitement and exhilaration that accompanies new beginnings. As a college professor, the new year provides a time to develop an artistic and educational vision for the future and determine how I will guide students in their learning. As we wrap up summer looking forward into the fall, it is time to consider what should be on our back-to-school checklist. In addition to planning curriculum, it is necessary to consider the arts education advocacy agenda for the year ahead and our role in supporting its continued benefits to students around the country.

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Ms. Janet M. Starke

"This Must Be Your Down Time!"

Posted by Ms. Janet M. Starke, Jul 29, 2014


Ms. Janet M. Starke

Janet Starke Janet Starke

Raise your hand if you’ve heard this one. It is the inevitable statement that numerous friends and colleagues make to me each summer (most still trying to determine precisely what I do for a living).

“So, what do you do when school is out?”

“This must be your slow time of year, right, when the schools are out?”

Of course, they are well-intentioned and demonstrating genuine interest in our work and what we (actually) do, but the simple answer is NO!

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The Value of Community-Based Arts Education

Posted by , Jul 22, 2014



Matt D'Arrigo Matt D'Arrigo

Say the words “arts education” and most likely you think of K-12, classroom-based, standards-based arts instruction tied to the school curriculum. (You may also think that there’s an extreme lack of this happening in the current school system, and you would be right.)

When I attended my first National Arts Education Council meeting for Americans for the Arts this past January, the question was posed: “What is arts education”? After some awkward silence and darting eyes, council members began expressing their perspectives on what arts education meant to them. What emerged was a kaleidoscope of approaches and contexts: classroom-based and community based, during school and after school, arts integration and arts education, K-12/higher education/life-long learning, arts as education and arts as social service, etc.

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Mark Shugoll

ArtSpeak! Does the Talking for Shugoll Research

Posted by Mark Shugoll, Jul 16, 2014


Mark Shugoll

Mark Shugoll Mark Shugoll

A little Broadway trivia: What "role" have Broadway superstars Patti LuPone, Kristin Chenoweth, Audra McDonald, Sutton Foster and Kelli O'Hara all played? Answer: they've all played the "role" of guest actors through ArtSpeak!, a program created, produced, and underwritten by Shugoll Research to bring Broadway stars into public schools.

ArtSpeak! will be starting its 18th year in Washington, D.C. area schools this September when Patti LuPone appears at Blake High School in Silver Spring, Maryland. Ms LuPone will be interviewed about her career on stage in Blake's high school auditorium, answer student questions, sign autographs and, best of all, sing three songs. Can you imagine if multi-Tony Award winner Patti LuPone performed in your high school?

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Dr. Raymond Tymas-Jones

STEM + A ≠ STEAM

Posted by Dr. Raymond Tymas-Jones, Jul 16, 2014


Dr. Raymond Tymas-Jones

Raymond Tymas-Jones Raymond Tymas-Jones

Each day the need for continuous engagement in higher learning is evident.  All sectors of society depend on the advanced new knowledge and full development of all human talent.  To that end, every citizen’s capacity to expand and acquire increased global learning for the express purpose of addressing the world’s urgent challenges and problems—economic, ethical, political, intercultural, and environmental—becomes more and more paramount.  Recently, there has been enormous emphasis placed on the need for greater exploration in areas such as the sciences, technology, engineering, and mathematics (STEM). While the need for advanced new knowledge in the STEM fields is unquestionable, the development of all human talent requires equal emphasis in the arts and humanities.  Nevertheless, the key is not found in a silo approach but in an integrative or collaborative model.

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Mr. Mark Golden

Note to Business Leaders: The Arts Deserve More Than a Nod From Your Philanthropic Budget

Posted by Mr. Mark Golden, Jul 15, 2014


Mr. Mark Golden

Mark Golden Mark Golden

Art groups, whether visual or performing arts groups, come hat in hand to our businesses every day. Those of us who feel extraordinarily generous shell out some funds for a listing in their program or catalogue, or sponsor a performance or program. We often take this from our donations budget, which in order to be tax deductible expense, has to be below 10% of our net profit. This money, of course, is taken away from other needs of the philanthropic budget which is a small part of even the most socially responsible business list of expenses.

It may make you feel really good, but just consider what you could do to benefit your business if you started to allocate some money for the arts from your Marketing budget, or even your HR Development budget (now these are real budgets, not based on your net profit but a significant portion of your gross sales). Let’s call it enlightened self-interest!

The business community has been rocked by the speed of change. We recognize the value of higher tech solutions to our organizations, but it is clear that there is an even greater urgency for creative, innovative thinking that comes from training in the arts. Whether it’s corporate training in problem solving, diversity, performing in public, change management–businesses are recognizing that our new employees, so well versed in their technical fields, lack some of the basic requisite skills we need in this new environment.

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Mr. Jeff M. Poulin

Intro to the Arts Programs Enhanced by Vans Custom Culture Grants

Posted by Mr. Jeff M. Poulin, Jul 14, 2014


Mr. Jeff M. Poulin

Jeff Poulin Jeff Poulin

Earlier this summer, you may have read Kristen Engerbretsen's, Americans for the Arts' Education Program Manager, blog post about the final event of the 2013-14 Vans Custom Culture program in NYC. It was an exciting, inspiring and high-octane event honoring some of the most innovative shoe designs I have ever seen. Being able to spend time with Vans employees – a company that values the arts as a vital part of education, community and life as told by their Brand Manager in this blog – and the students whom they work with as part of this program, was definitely one for the books!

However, did you know that the Custom Culture program doesn’t end with a big party in NYC?

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Erin Gough

Too Big To Fail

Posted by Erin Gough, Jul 11, 2014


Erin Gough

Erin Gough Erin Gough

One of the wonderful things about the annual Americans for the Arts' Annual Convention is that the discussions held there reverberate beyond the days of the conference and beyond the people who were able to participate in person. As someone who was unable to attend, I was so pleased to be able read about, and dig into, some of the dialogues that were held last month in Nashville.

My interest was piqued when I read Devon Smith’s piece on the fate of failing arts organizations. She dives into a debate session held at convention on the controversial but essential argument that as an arts community, we too often distribute scare resources to keep struggling organizations on life-support when it may be more beneficial for the arts ecosystem as a whole to let them die gracefully.

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Malissa Feruzzi Shriver

Innovators, Interventions, and Instruction

Posted by Malissa Feruzzi Shriver, Jun 20, 2014


Malissa Feruzzi Shriver

Malissa Feruzzi Shriver Malissa Feruzzi Shriver

Nashville is not for the faint of heart, and neither is an Americans for the Arts' conference. There were scheduled sessions that ran until midnight, where some of the panelists broke into song, and early bird specials—eight AM, lights, camera, action.  Nashville has nothing on Americans for the Arts, and Americans for the Arts has something for everyone.  More than one thousand arts advocates enjoyed networking, performances, and fascinating panels, myself included.  Convention themes ran from arts and community to building core skills (does being on your feet for fourteen hours build core strength too?), embracing diversity, reinvention and sustainability, and supply and demand. This conference was definitely not short on supply, and judging from the attendance, demand was high.

I was impressed on so many levels. Four jam-packed days of sessions, exhibitors, meet and greets, and all the big organizations, big names and big ideas. I learned about public art and placemaking, leadership skill development, and how art can translate data, and was fascinated by topics like engaging the biases, values and privileges underneath your work. I am grateful that AFTA organizes these conferences to invest in our field, inform leaders, and stimulate dialogue about relevance and sustainability.

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Erika Boardman Kraft

Teaching Artists Help a School District Restore Arts Education

Posted by Erika Boardman Kraft, Jun 18, 2014


Erika Boardman Kraft

Laura Norman Laura Norman

Erika Boardman Kraft Erika Boardman Kraft

Can the work teaching artists do in school districts impact a district’s long-term arts programming?  Absolutely!, as illustrated by the Twin Rivers Unified School District in northern Sacramento, California.

Founded in 2008 when four districts merged, Twin Rivers Unified School District saw more than $100 million in state cuts during its first three years of existence. This exacerbated an already difficult situation for arts education in the district composed of primarily Title I schools.  Most elementary schools had no credentialed arts specialists in any of the disciplines. Middle schools had a few arts education offerings, often available only as electives, and the arts programming in the high schools varied by school, but did not come close to matching what more affluent districts in the region could offer or what the state mandates.

In spite of this, the district’s arts education leadership was determined to provide what arts education programming they could, using resources from the local arts community. They brought in programming from the region’s arts organizations, found grants to take students to arts events, and contracted with regional teaching artists for residencies and workshops.

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Kristen Engebretsen

Students Embrace Their Creativity through Custom Culture

Posted by Kristen Engebretsen, Jun 18, 2014


Kristen Engebretsen

A winning school is picked by vote, based on a set of four uniquely designed VANS shoes.

 

Editors Note: Americans for the Arts has partnered with VANS for the past two years on their Custom Culture program. Last night in New York City was the final event, where the winning shoe design was picked. Below are remarks that our Arts Education Program Manager made during the event:

Hello, my name is Kristen, and I'm the Arts Education Program Manager at Americans for the Arts. Whether you like to sing in the shower, dance like no one is watching, or design the next great VANS shoe, we want to support that. Our motto is "All the Arts for All the People."

We firmly believe that the arts have the power to transform lives. In fact, last year we had the privilege of featuring an artist at our annual convention named Inocente. Her story is nothing short of incredible. As a teenager, Inocente was homeless, the victim of abuse, and the daughter to undocumented immigrants. Her life had hit rock bottom until one day she walked into an arts center in San Diego called A Reason to Survive. She began painting, and indeed, it gave her a reason to survive. She graduated from high school and selling her art kept her from living on the streets. Her powerful transformation was featured in the Oscar winning documentary, Inocente.

Inocente designed these as an ambassador for Custom Culture. Inocente designed these as an ambassador for Custom Culture.

 

Americans for the Arts knows that learning in the arts enables every individual to develop the critical thinking, collaborative, and creative skills necessary to not only survive but thrive in today's ever-changing world. And so when VANS approached us a few years ago about partnering on Custom Culture, we could see that they too value the arts as an integral part of all students' education. Together we hope to encourage high school students to embrace their creativity and inspire a new generation of youth culture.

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Cara Scharf

Working in Arts Policy: Interview with Americans for the Arts' Marete Wester

Posted by Cara Scharf, Jun 11, 2014


Cara Scharf

Cara Scharf Cara Scharf

The following is an interview with Americans for the Arts' Senior Director of Arts Policy Marete Wester. Conducted by Cara Scharf, it was originally published in ArtsLine, the Drexel Arts Administration quarterly newsletter focusing on the program, the arts and culture sector, and the students' perspective.

Marete Wester's professional journey started in the mid-80s with a Masters in Arts Administration from Drexel University and landed her at national arts service organization Americans for the Arts in 2006. As Senior Director of Arts Policy, Wester brings the voice of the arts field to policy discussions nationwide. This means cultivating partnerships and convening meetings with a diverse group of organizations to show how the arts play a role in quality-of-life issues such as the environment and education. One recent example of her work is the National Initiative for Arts and Health in the Military, which works to expand access to and research on the arts as effective tools in the care of service members. I spoke with Marete about her work and experience in Drexel's program.

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Ms. Deb Vaughn

Getting the Most Bang for Your Buck: Leveraging the Four-Day Residency

Posted by Ms. Deb Vaughn, May 30, 2014


Ms. Deb Vaughn

Deb Vaughn Deb Vaughn

Funders are increasingly skeptical of the impact that a short-term interaction with an artist has on students, especially those who may count those four hours as their only arts experience for the year.

But despair not! There are ways to make the most of those limited contact hours. A recent best practices sharing session of The Right Brain Initiative illuminated several ways to make the artist-student time really count.

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Ms. Ayanna Hudson

A New Vision for Arts Education

Posted by Ms. Ayanna Hudson, May 28, 2014


Ms. Ayanna Hudson

Ayanna Hudson Ayanna Hudson

The Arts Endowment’s vision is that every student is engaged and empowered through an excellent arts education. This statement reflects a fundamental belief that all students should have the opportunity to participate in the arts, both in school and out of school. It also acknowledges the very real benefits of an arts education—students participating in the arts are engaged in life and are empowered to be fulfilled, responsible citizens who make a profound, positive impact on this world. I'd like to share with you what the NEA has learned about how to achieve this vision and steps we are taking to move this vision forward.

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Malissa Feruzzi Shriver

Turnaround Arts and Why It Works

Posted by Malissa Feruzzi Shriver, May 27, 2014


Malissa Feruzzi Shriver

Malissa Feruzzi Shriver Malissa Feruzzi Shriver

Here is a recipe for success. Take a failing elementary school, invest time and treasure in professional development, help them develop a strategic plan; assist them in maximizing their budget with expert technical assistance. Bring in the non-profit arts providers, credentialed specialists, teaching artists, universities, the local community, and parents. To top it all off, add in a famous artist - as a mentor, as an advocate, and to bring in the media. With a potent combination of discrete arts education in all four disciplines and arts integration, this program proves that the so-called achievement gap is indeed an opportunity gap: an opportunity gap for the principals, teachers, students, and their parents - but also for their communities and for our society. As John Dewey said, what the best and wisest person wants for his child, that must we want for all the children of the community. Anything less is unlovely, and unchecked, destroys our democracy.

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Liz Lerman

Toolbox as Documentation

Posted by Liz Lerman, May 15, 2014


Liz Lerman

Liz Lerman Liz Lerman

The topic for this salon is big. I am going to write about one small part of it. I am interested in how we observe our processes, discern them as repeatable actions, develop them to become tools for others to borrow and make their own. I believe that we can harvest our histories, make sense of what we did and describe it in terms that help us understand the context, the decisions, and perhaps the wisdom and meaning surrounding the work.  At the same time we can delineate the data, information, formats, processes that may aid others in their work.

In my case, the idea for such a toolbox made from thousands of hours of teaching and choreographing and dancing came in an instant.  It was a visitation born out of utter confusion and despair.  As I was preparing to lead a workshop for K-12 teachers I was pondering why the organizing arts and educational institution with whom I was working wanted an outline from me that would describe what was to transpire.  They wanted to hand it out at the beginning even though we all knew that the activities would change once I was in the room with the very particular people and needs that would coalesce that afternoon.  It was true I had a plan, but it was equally true that the plan would shift as soon as we began our work.

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Ms. Carol Bogash

Lifelong Learning Brings Multiple Benefits to Participants and Providers

Posted by Ms. Carol Bogash, May 14, 2014


Ms. Carol Bogash

“Intellectual growth should commence at birth and cease only at death.” -Albert Einstein

Perhaps the most compelling support for learning at all ages comes from participants:

Road Scholar participants chat with Maestro Perlman after an attending an exclusive rehearsal by the BSO. Photo by BSO. Road Scholar participants chat with Maestro Perlman after an attending an exclusive rehearsal by the BSO. Photo by BSO.

“Many of us have been going to hear the BSO for DECADES! The classes of “Behind the Scenes at the BSO” fulfilled many of our dreams. Thank you so very much for creating such a splendid series of classes.”  - Student at Johns Hopkins University’s Osher program; May, 2014

Children and parents listen and interact with musicians during the Music Box concert “Bugs” on April 5th, 2014. Photo by Jim Saah. Children and parents listen and interact with musicians during the Music Box concert “Bugs” on April 5th, 2014. Photo by Jim Saah.

 

 

 

“The program for the tiniest audience members was truly inspired. My grand-daughter (age 3) said the music was ‘beautiful’ and ‘magical.’ I appreciated that the mix of music for Bugs included a range from ‘Itsy Bitsy Spider’ to Bach and Fauré. The children were remarkably well behaved which speaks for their attention to the program being offered. Please accept this check as evidence of my support for this kind of programming. Cheers!” - Grandmother attending the Baltimore Symphony Orchestra’s Music Box Concert, April 2014, at the Music Center at Strathmore

 

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Mr. Jeff M. Poulin

Why should you attend the Arts Education and Advocacy Preconference?

Posted by Mr. Jeff M. Poulin, May 13, 2014


Mr. Jeff M. Poulin

Jeff Poulin Jeff Poulin

Americans for the Arts has long been a national leader in the arts in America. For decades, the organization, too, has been involved in the advocacy of the inclusion of the arts as part of a quality education for all students in the United States.  Today, we work to ensure that all Americans have access to quality arts education in school, out of school, and throughout adulthood.

What makes this possible, you ask?

My answer: when people who care about arts education speak up and are heard.

The Arts Education Council of Americans for the Arts has crafted an event to help people like you from across the country build the skills necessary to speak up (advocate) and be heard (by elected officials, decision makers, the media or whoever you like!)

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Mr. Robert Schultz

Evolution of a Program

Posted by Mr. Robert Schultz, May 07, 2014


Mr. Robert Schultz

Rob Schultz Rob Schultz

For many years, the Mesa Arts Center (AZ) conducted a successful program with Lowell Elementary, a Title I public school located in one of Mesa’s most challenged neighborhoods. The basic premise was to send a teaching artist to work with two grade levels, and introduce the students to a particular literary work. Those same students would be brought to the Center to view a live theater performance of that literary work created and presented by the Center’s in-house theater for young audiences program, at no cost to the students. Reinforcement of classroom teaching would occur through the integration of theater and language arts. The kids would enjoy Q&A with the actors, and classroom teachers would be provided with additional resource materials for future use. It was a valuable, simple, easily-replicated formula for arts integration.

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Dr. Stephanie L. Milling

A Day Without Art

Posted by Dr. Stephanie L. Milling, Apr 25, 2014


Dr. Stephanie L. Milling

Stephanie Milling Stephanie Milling

In thinking about this week’s blog post, I am inspired by the act of advocacy. At National Arts Advocacy Day  last month, arts advocates from all over the nation poured onto Capitol Hill to describe how the arts benefits the economy, culture, education, and healthcare. In an effort to procure support for the upcoming fiscal year, our carefully crafted message communicated how the arts not only enrich but exist as a necessity within the lives of Americans.

While arming ourselves with facts and figures provided by Americans for the Arts to state our case, a colleague of mine who works for the City of Mauldin Cultural Center  proposed that we describe a day without the arts to adequately articulate the essential role of the arts in our lives. While he was not seriously considering this approach in our appointments on Capitol Hill, he was serious about how the gravity of the message could help illustrate—well not illustrate because the arts would not exist—how the arts are present all around us.

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Maria Fumai Dietrich

Inspiring College Student Engagement in the Arts

Posted by Maria Fumai Dietrich, Apr 17, 2014


Maria Fumai Dietrich

Maria Fumai Dietrich Maria Fumai Dietrich

As a university advisory to about 50 student performing and visual arts groups, I see firsthand the impact extra-curricular programs and elective coursework in the arts make on student's professional and personal development.  The majority of the hundreds of students served through Platt Student Performing Arts House at The University of Pennsylvania will not pursue careers in the arts sector.  However, it is this population of arts appreciators who will support local theater, participate in book clubs, donate to after school arts programs, and so forth after graduation.  As a sector, we need to creatively engage the extra-curricular art lovers while they are young so as to ensure strong audiences in the future.

Institutions of higher education, arts and culture organizations, and all levels of government share the responsibility of engaging extra-curricular art lovers.  Within the last year alone, Philadelphia has seen strong development in the quantity of organizations taking this responsibility seriously with quality programming. This recent uptick in engaging programming is a sign that organizations recognize the long-lasting value of building relationships between arts and culture communities and college students (regardless of whether or not their academic pursuits are arts-related).

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Molly Uline-Olmstead

Whole Educators: A New Model for Teacher Professional Development

Posted by Molly Uline-Olmstead, Apr 16, 2014


Molly Uline-Olmstead

Molly Uline-Olmstread Molly Uline-Olmstread

Museums go with schools like peanut butter goes with jelly. It is a beautiful symbiotic relationship built on a variety of interactions including field trips, distance learning, traveling artifact programs, and teacher professional development. While I have worked with all of these programs in the past, I have been living in the teacher professional development neighborhood of the museum world since 2009. I work with K-16 teachers and other museum educators on projects meant to support and enhance teaching in the humanities through my job with the Creative Learning Factory at the Ohio Historical Society (the Factory).

Lately in conversations with teachers and museum colleagues, we have been talking less about content and more about learning. We have been asking the question, “How do we make learning an inextricable part of life?” Educators in formal and informal learning environments are bombarded with resources, regulations, and tremendous responsibilities. We struggle to find balance and time for exploration and reflection amid testing, lesson planning, and classroom management. Peter D. John articulates this frustration well in his 2006 article about non-traditional lesson planning, "The model of planning and teaching represented in this minimalist conception develops as follows: aim > input > task > feedback > evaluation. It reflects an approach to teaching and learning wherein reflection and exploration are at worst luxuries, not to be afforded, and at best minor spin-offs, to be accommodated.”  As cultural organizations, we are in that unique “third space,” which allows us to facilitate those crucial habits-of-mind that lead to life-long learning. I think of this as looking at the “whole educator” in the same way the education field has championed the “whole child.”

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Teresa Hichens Olson

The Cost of Creativity

Posted by Teresa Hichens Olson, Apr 15, 2014


Teresa Hichens Olson

Teresa Hichens Olson & students Teresa Hichens Olson & students

My morning has been spent with 26 third graders mummifying Barbies, writing in hieroglyphics, and learning about ratios in relation to an ancient Egyptian cure for stomachaches. (The cure, by the way, is a mixture of garlic and honey, which produces enzymes in the body to reduce acid. A cool fact no matter how old you are.)

I start each class, as I always do, with four words: I am an artist. And my goal each day, no matter which classroom I’m in or age group I'm working with, is to show each student that they are artists as well--which may seem a bit idealistic or naïve, but after 22 years of teaching, I've found it always to be true, because the definition of art for me is wide.

My favorite type of student is the Hater. The one who says he or she hates art, followed by either a wonderful eye roll or guttural groan.  It is this child who was taught early on that art is a flat thing which doesn’t break rules, that has to behave a certain way and is only good if the person standing in the front of the room says it’s good. We’ve all been in that class. And it isn’t the kind of art that builds bridges between creative thinking, innovation, and science. Art can be dangerous. And, I would argue, it needs to be. 

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Jessica Wilt

Funding Arts Education One Vans Custom Culture Sneaker at a Time

Posted by Jessica Wilt, Apr 11, 2014


Jessica Wilt

I recently had the opportunity to sit down with Vans Custom Culture Brand Marketing Manager Scott Byrer on a cold day in New York City to enthusiastically talk about the exciting ways Vans Custom Culture supports arts education in addition to the company’s thriving partnership with Americans for the Arts. I loved the excitement in which Scott spoke about his passion for arts education. Here is an excerpt of our conversation.

JW: I'd like to know more about the history of Vans and how the founders were inspired to launch a sneaker company.

SB: Vans was founded in 1966 by Paul and James Van Doren, Serge Delia and Gordon Lee. The company started small, with one store originally selling shoes directly to the public. In those days, customers were able to walk into a store and select their own custom shoe colors! This originality and creativity has remained an integral part of the Vans brand DNA to this day. The company grew quickly, being the first shoe brand to create a product specifically for skateboarding and as such, we're known today as the original action sports footwear and apparel company, with collections including authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries. If you're curious to see a visual story about the history of Vans, you can check out a video our production team created on our Off the Wall TV site.

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Ms. Janet M. Starke

Measures of Success – When You’ve Reached Your Mark

Posted by Ms. Janet M. Starke, Apr 09, 2014


Ms. Janet M. Starke

Janet Starke Janet Starke

We have spoken a lot in recent years about increasing access to the arts—both in the schools and in the greater community. The definition of and measurement of success in access is varied, often depending upon the school system, the community, its existing resources, socio-demographics, and other characteristics. Differing communities necessitate differing metrics. Metrics that should sometimes be flexible.

Richmond CenterStage opened nearly five years ago, with an institutional goal of increasing access to the arts for children and the community-at-large. We are home to nine resident companies that include Richmond Symphony, Richmond Ballet, Virginia Opera, Elegba Folklore Society, SPARC (School for the Performing Arts for the Richmond Community), Henley Street Theatre/Richmond Shakespeare, African American Repertory Theatre and Virginia Repertory Theatre. Collectively, these organizations perform at CenterStage and other venues (including their own) throughout our region.

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