In a society struggling to find equity and social justice, Americans believe the arts improve the quality of our communities. How do we know? We asked. Americans Speak Out About the Arts in 2018 is the second in a series of national public opinion surveys conducted by Ipsos on behalf of Americans for the Arts. One of the largest ever conducted, it gauges the public perspective on (1) personal engagement in the arts as audience and creator, (2) support for arts education and government arts funding, (3) opinions on the personal and well-being benefits that come from engaging in the arts, and (4) how those personal benefits extend to the community. Here are some findings of the survey. 

Talking with voters, framing issues, raising money. What’s happening to me and how can it feel so natural? For the past 20+ years I’ve been an arts administrator. For the past three, I’ve led our state’s arts advocacy organization, Oklahomans for the Arts. Now, I am running for State Senate in Oklahoma’s District 30. We focus so much attention on elected officials in arts advocacy. Now I’m striving to become one and it feels like just the right conclusion. I felt pushed off the sidelines into running for office from my experiences advocating for arts and education. We’ve led the nation in state cuts to education, and arts funding has been cut almost 50% in the past eight years. Marking this more-than-year-long marathon transition, here are some ways I’m finding that advocacy compares to and differs from running for office.

On January 1, the 2018 Tax Cuts & Jobs Act went into effect, a substantial change to the U.S. tax code which has the potential to negatively impact arts and culture nonprofit organizations in a variety of ways. One of the most significant impacts will come in changes related to the thresholds and amounts associated with the charitable tax deduction. This 100-year-old provision was designed to stimulate giving to charities and other organizations serving the public good by providing an opportunity to claim a deduction as a reduction in an individual’s tax burden. While the repercussions of the federal tax code changes are still emerging, and corresponding shifts in state-by-state tax policy may impact your situation, the notes that follow are an introductory primer. If you have questions about state-level implications, we recommend you reach out to your state comptroller or state association of nonprofits.

Although years may really just be a number, in its 31 years, Arts Advocacy Day has seen six different U.S. presidents spanning both political parties. It’s witnessed sixteen different congressional sessions and eight different Speakers of the U.S. House. Through it all, every year, attendees hear that “the arts are bipARTtisan.” Because, no matter who’s in office, arts advocacy matters. Funding decisions are made every year. Who’s deciding this year may not be deciding next year. Who’s to remember what happened before? Who’s to know why it matters? Who’s to learn from each other? The answer is us. All of us. All of us together.

When recently asked how best to advocate for the arts in the current environment, U.S. Senator Tom Udall (NM)—co-chair of the Senate Cultural Caucus and chief sponsor of the CREATE Act—was unequivocal: “Start by telling every one of your Senators about the economic benefits of the arts.” This familiar refrain is one we have heard for decades from city council chambers to governor mansions to the halls of Congress—and it works. Arts & Economic Prosperity 5 does just that. It changes the conversation about the arts from that of a “charity” to one about an “industry” that provides both cultural and economic benefits to the community.

Elected leaders care deeply about the areas they represent and the views of their constituents who elect them every few years. They may not agree with what they think, but they do care to know what they think—and it is certainly one key factor that weighs on how they cast their votes, what issues they focus on, and what areas they deepen their knowledge. Since we know that ads bring attention to issues, inspire and educate the public, and mobilize grassroots, they are one great way to invite data and impact stories that can lead to policy change. And, we know that legislators read their local newspapers, so the message gets through.

Business needs a creative workforce to compete in the global economy. But our schools are locked into 20th century priorities. We are testing mastery of content when the Internet delivers content in 0.7 seconds. If the only public measure of a school’s progress is standardized testing, then schools have every incentive to “teach to the test.” With limited resources, teaching the arts is dropped, diminished, or dismissed.

Testing establishes the educational priorities. So, how do you measure creativity? How do you test for the A in STEAM? In Massachusetts, we began discussing the concept of a Creative Challenge Index.

Let’s be frank: when it comes to creativity, innovation, and the arts, the first thing that comes to mind is not a law firm. I’ve had clients half-jokingly say that law firms are where creativity goes to die. Ouch! My rejoinder is that “we are different! We work worldwide assisting our creativity and innovation clients through patent, trademark, copyright, entertainment, and technology law. We are the cool lawyers!” In 2011, we chose to honor our true selves by converting a century-old warehouse in the Film Exchange District of Oklahoma City—an area previously known as “skid row”—into our offices. Most of our colleagues blanched, but we bet that the area had the potential to be reborn.

We know arts education levels the playing field and gives those without hope, hope; those without opportunity, opportunity. As arts educators, we must continue to promulgate the same messages over and over—to each generation, to each politician, to each school principal, to each parent. 

From exhilarating live performances to extensive corporate art collections to engaging community outreach programs, businesses all around the United States enrich the lives of their employees and people in their communities by partnering with the arts. But each year, ten companies go above and beyond—the BCA 10: Best Businesses Partnering with the Arts in America. 

“To support a full creative life for all, Americans for the Arts commits to championing policies and practices of cultural equity that empower a just, inclusive, equitable nation.”

This week, Americans for the Arts released this statement along with a detailed explanation of how it came into being, and why it’s important. You can find all the details here. I was pleased to be one of the 150 participants who gave input on the statement, helping craft a message that is in line with my work in the arts and arts education–to make the arts accessible to everyone, regardless of race, gender or socioeconomic circumstances.

Yarn tied then tightened, then the next loop begun.  

Even blue knots pulled closely together, forming rows. Then the rows link together into small squares.

Squares bound together into larger bands and those bound to others.

Backing up, the view is all encompassing, splaying out a pixelated landscape of blues and greens across a downtown city skyline.

We were in Oklahoma City and Heather Ahtone of Norman Oklahoma shared a story about the power of Arts And…, a moment when, as she said, “The arts community met a civic need in a creative way.”

Her city, like lots of other places, is growing fast. So fast that traffic has gotten a lot worse in the center. City planners decided to encourage more people to start riding bikes to get around, improving the quality of life for everyone. What happened next? 

2015 is almost over, and what a year of successes and changes we've had as a country. The unemployment rate dropped to its lowest level in more than seven years; the Supreme Court ruled in favor of same-sex marriage nationwide; a landmark climate change agreement was approved; the U.S. embassy reopened in Cuba after 54 years; and a week ago, the Every Student Succeeds Act passed--a tremendous win for arts education. The arts won a number of other legislative victories too, such as increased federal arts funding and arts-friendly legislation regarding both IRA tax rollovers and visa law along with key successes at the state and local levels.

It is past time to put the arts into action for every child in this country. If we are serious about equipping our kids with the tools they need to be successful in the future, let’s prove it by systematically and completely addressing the inequities that exist in our schools right now.

I recently participated in the New Community Visions Initiative in Oklahoma City. I came away from that event filled with hope and inspiration after a day of working side by side with many intelligent and empowering people: educators, government officials, private industry leaders, cultural organization heads, and foundation leaders. We looked at how we see the arts and culture playing a strong role in building a healthier, more vibrant, and more equitable community over the next ten to fifteen years.

In 1995, as you surely know, Oklahoma City was the site of a bombing. A man drove a truck up one of the streets in downtown, pulled into a parking lot, went into a church and prayed, left, drove another block and parked in front of a federal building. Then he got out and blew the truck up, killing over 140 people including a bunch of children who were in a daycare in the building.

I got to see the memorial that was built on the site of the bombing. That road is now a glassy slip of water bounded on each end by gates. Where the building was, there are now ornamental chairs—smaller for children, larger for adults—to commemorate each life lost. Across the street, a gigantic, swooning tree that survived the blast stands guard. And throughout the city, at all of the street intersections that became makeshift helipads when responders rushed to the scene, there are deep red and tan bricks laid in resonating circles that pulsate out. The tragedy and the resilience of the place have literally been embedded in the roads, and the vision and perseverance of the people has been memorialized through art.

Remember the good old days of marketing? When a catchy phrase and a few colors were all you needed? When dancing popcorn and soda would convince you that you did, in fact, need a treat from the lobby? Those days are long gone. Modern marketing is a battlefield, a war for attention. Rest, even for a moment, and you’re lost in a sea of digital combatants. Sure, there is room for error because enough information is being pushed out all of the time that your mistakes will most likely be forgotten. Or will they?

For eight years now, Americans for the Arts has partnered with our nation’s Lieutenant Governors to promote arts education and other arts-related issues. I am often asked, “Jay, why do we work with the Lt. Governors?” The answer is simple. Whether they are elected directly, or on a ticket, Lt. Governors have broad portfolios including many aspects of tourism, creative economy, education, and economic development. Secondly, almost half of them go on to become their state’s next governor.