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Ms. Hyla Helsel London
When the Buzz is Too Late
Posted by Oct 27, 2015
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Ms. Hyla Helsel London
Just this October, our venue presented Orpheus in the Underworld (Virginia Opera) that got a rave review in a major newspaper. But, by the time the review hit, the set was struck and it was too late for those readers to see the production. This is our challenge every week. Our audience members leave feeling inspired. We receive fantastic feedback immediately about our programming. Presumably, they leave our venue and tell their friends about their recent arts experience. The word is spreading! But, the artist was only on our stage for one night or at the most one weekend. The buzz is too late to sell those tickets and engage more audience.
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