Although years may really just be a number, in its 31 years, Arts Advocacy Day has seen six different U.S. presidents spanning both political parties. It’s witnessed sixteen different congressional sessions and eight different Speakers of the U.S. House. Through it all, every year, attendees hear that “the arts are bipARTtisan.” Because, no matter who’s in office, arts advocacy matters. Funding decisions are made every year. Who’s deciding this year may not be deciding next year. Who’s to remember what happened before? Who’s to know why it matters? Who’s to learn from each other? The answer is us. All of us. All of us together.

When recently asked how best to advocate for the arts in the current environment, U.S. Senator Tom Udall (NM)—co-chair of the Senate Cultural Caucus and chief sponsor of the CREATE Act—was unequivocal: “Start by telling every one of your Senators about the economic benefits of the arts.” This familiar refrain is one we have heard for decades from city council chambers to governor mansions to the halls of Congress—and it works. Arts & Economic Prosperity 5 does just that. It changes the conversation about the arts from that of a “charity” to one about an “industry” that provides both cultural and economic benefits to the community.

Elected leaders care deeply about the areas they represent and the views of their constituents who elect them every few years. They may not agree with what they think, but they do care to know what they think—and it is certainly one key factor that weighs on how they cast their votes, what issues they focus on, and what areas they deepen their knowledge. Since we know that ads bring attention to issues, inspire and educate the public, and mobilize grassroots, they are one great way to invite data and impact stories that can lead to policy change. And, we know that legislators read their local newspapers, so the message gets through.

In his op-ed (“The case for cutting National Endowment of the Arts funding,” April 2), David D’Amato states that “Government-funded art is publicly-funded art only once government is lazily conflated with the public. It is not the public (whatever indeed that may mean) that decides which art projects are to be supported with taxpayer dollars.” That statement is simply inaccurate. Mr. D’Amato must be unaware that the public is embedded in the entire grantmaking process at the NEA. This in part is why the NEA has received wide support from both Republicans and Democrats for half a century. 

At a time of volatile change, we must be relentless in voicing a strong and clear message. Learning more about our elected officials and then actively engaging with them will serve to advance pro-arts policies that will impact our society and communities for years to come. 

Thank you to Patrick Courrielche (“Save the Arts by Ending the Endowment,” Jan. 25), who made an excellent case for protecting the National Endowment for the Arts and even increasing its appropriations. However, his letter needs to be read from the bottom up. Mr. Courrielche’s summary called for Congress and President Trump to create a robust, expanded national arts council, but that is in fact what the NEA is. 

As the year 2016 approaches, as arts marketers we can look back and reflect on the variety of social media networks that we have seen succeed as effective platforms for engaging audiences: Facebook, Twitter, Instagram and YouTube, to name a few.

On the other hand, we’ve seen just as many flop. From Friendster to MySpace to Google+, these platforms fell short somewhere along the social media road to success. For example, Friendster lost the race to Facebook and MySpace when these two placed their emphasis on social sharing and connection. Then, MySpace -- even with its tag line “a place for friends” --- sunk when it gradually became an advertising platform for bands rather than a network for connecting with people.

It’s no surprise that my #NAMPC coaching sessions about creating surveys are always filled. When it comes to surveying, you, like most people, probably have the most trouble with simply getting started. These five tips should help you, if you do them in order.

1.Set your objectives.

What’s the real purpose of your survey? Your first step should always be getting clear on what your results will be used for and who will use them. Questions to ask yourself:

Will results be used internally or externally?

What decisions can be made based on your survey results?

When actor Kevin Spacey took to the stage at last year’s Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform. YouTube and Netflix are two bold examples of platform agnostic approaches to content consumption. Audiences no longer discern between watching “House of Cards” on an iPad or “Between Two Ferns” on a Smart TV. Audiences just want to consume their content. If your brand isn’t providing it, they’ll look elsewhere.

Are you a contextual marketer? Probably.

Chances are, you’re doing some form of contextual marketing already. If you’re a marketer, you’ve made some effort to understand your patrons and match their needs to what you’re offering.

Call it collaborative consumption, the peer economy, or the sharing economy- all titles describe the force that is disrupting business as usual and carving space for some of the most unique and lucrative independent ‘businesses’ of the time. From E-bay to Lyft and from Airbnb to Taskrabbit companies are leveraging their futures on the crazy idea that people will trust other humans, often more readily than they do the brick and mortar façades of organizations. One may think this would be good news for arts organizations that, after all, traffic in things that are purely human – humanly devised, made, and delivered. And yet, the arts have aligned themselves so rigidly with outdated business structures that it’s a daunting task to do what should come naturally – build trusting relationships with our communities through being truthful and transparent with our work. 

This summer, Zions Bank customers were treated to a dazzling display. Bank branches throughout Utah’s Wasatch Front were transformed into galleries showcasing costumes from Ballet West to help promote the local dance company’s 52nd season. Though the bank has helped support the ballet company for years, this clever new partnership brought their affiliation into the spotlight, helping both partners receive widespread media coverage and reach potential new customers.

Nina Ozlu Tunceli

 

In this year’s midterm elections, Republicans took back the Senate, kept control of the House and won governorships in 31 states and counting. What does that mean for you and for us, as strong advocates of the arts and arts education? Here we break down the national, state, and local results - and their potential impact on the arts:   In Congress The U.S. Senate will be Republican-led. This means all Senate committees will see new chairmen, and since those committees control and recommend federal spending, these new chairmen could have significant impact on federal arts funding.

Kelby McIntyre Martinez

“We dance, sing, and tell stories too, you know? And we are pretty good at it,” Merlene age 12 at the time, informed me as I was finishing up my theatre and dance class with the middle school boys. From that point on, the Theatre and Dance Education Program at the Hartland Partnership Center took off.

My name is Kelby McIntyre-Martinez and I am the Director of the Theatre and Dance Education Program at the University of Utah Hartland Partnership Center in Salt Lake City.  Since 2008, I have had the privilege of working with an amazingly diverse population that encompasses non-native English speaking youth from immigrant and refugee backgrounds.

The Hartland Partnership Center is part of an expanded effort by the University of Utah toward civic engagement—a recognition that active collaboration between University and community groups can enhance learning, teaching, and research. In addition, University/community partnerships bring the strength of combined resources to bear on urban issues. The key to Hartland Partnership Center’s success is sustainability and reciprocity. This model works because the resources fit the reality and a culture of reciprocal sharing and learning permeates the center. The mission of the Hartland Partnership Center provides space for a broad range of campus-community partnership activities. Bringing these activities to Hartland residents helps equip them with all the tools and resources needed to more fully participate in the broader Salt Lake community, including the performing arts.

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”

This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:

“Keep it to one page, please,” was his request. “I can get anyone to read one page.”

With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”

Sandy Brunvand

“No WAY!” is literally what I said when a participant from my Saturday professional development workshop, Rosie Mitchell, asked me if I would run a steamroller printmaking day at her elementary school in South Salt Lake City. For those of you who have never heard of “steamroller printmaking,” this is a technique for making very large woodcut prints using a steamroller as the printing press. More on that in a bit…

It is not that I am unkind; it’s just that it is so much work to move a printmaking studio off site. I know, I have done it before for the Utah Arts Festival when I was invited to demonstrate steamroller printmaker along with my two fellow Saltgrass Printmakers co-owners and founders - my husband, Erik Brunvand, and our business partner Stefanie Dykes. That’s when Rosie first participated in the steamrolling event.  Later she joined us at our non-profit print studio, Saltgrass Printmakers (facebook page here) and steamrolled some more works of art. She knew how much fun it was and wanted to share it with her elementary school kids.

Raymond Tymas Jones

When University of Utah College of Fine Arts students asked for tools and resources to prepare them for the transition into the workforce, Dr. Liz Leckie, Assistant Dean for Undergraduate Affairs, listened.

The students’ request resonated with Dr. Leckie given that it reflected what the collective voice of more than 100,000 arts graduates from the Strategic National Arts Alumni Project  (SNAAP) was saying, which is that in addition to mastering their craft, art students want more time spent on career and post-graduate advising.

And, earlier this month, the students got exactly that. By hiring and empowering student staffers, Dr. Leckie created a team that envisioned and executed the highly-anticipated first annual ArtsForce conference, a two-day, student-driven event including an array of workshops, panels, networking opportunities and a keynote presentation by the esteemed associate director of Vanderbilt University’s The Curb Center for Art, Enterprise and Public Policy, Steven J. Tepper, PhD.

Kerri Hopkins

ArtsBridge America is one of many national programs working to bring the arts back into public school classrooms through arts-integrated projects. Visual arts, music, dance, theatre, and media arts are all crucial art forms that children should be able to explore “for arts sake.”

But in the age of teaching for the test, sometimes the only way we can bring programming to the schools is to look at the arts as a means of enhancing learning in other core subjects. It is not always ideal, but some exposure to quality arts programming is better than none. ArtsBridge aims to provide this type of consistent high-quality programming, while having a lasting impact on everyone involved.

The number one priority of ArtsBridge is to provide much-needed, hands-on arts experiences for K–12 students who may not be getting it on a regular basis. The number two priority of the program is to facilitate a unique opportunity for university students, with a specialty in the arts, to work with classroom teachers who are seeking professional support in those areas. This partnership can be incredibly valuable for everyone involved.

University students, or scholars as we like to call them, receive a scholarship for their efforts while they gain valuable teaching experience in the controlled environment of the classroom. They help to build the capacity of the classroom teacher by training them in their art form as they work side by side with the class on a weekly basis over the course of a semester or sometimes an entire school year. 

KRIS Wine Art of Education contest

It's a favorite time of year for students, teachers, and parents as the weather finally cools, leaves begin changing, and pumpkins pop up on every corner. Oh, and students across the country make the daily trek back to school.

For 16 lucky schools, those students and arts teachers can add a little more bounce to their steps. Last fall, consumers and arts advocates selected 16 grant winners by voting for their favorite K–12 public school during KRIS Wine’s Art of Education contest.

$25,000 was disseminated to schools all over the country to be used for arts programming. From Washington to Michigan and L.A. to Georgia, funds are being used for a wide range of projects. In an era where funding for strong arts programs consistently fall by the wayside, every extra dollar helps.

For the following schools KRIS Wine’s investment has made all the difference:

Kenmore Elementary, Kenmore, WA
Kenmore Elementary was the top awarded school in the KRIS wine “Art of Education” program. “We believe the money will greatly help us in continuing to provide an enriching educational experience,” said Principal Steve Hopkins. Kenmore Elementary plans to use the grant to host an artist-in-residence for the entire 2013 school year to conduct a series of visual art lessons with 500 students in its K–6 classes.

Lake Ridge Elementary, Magna, UT
Lake Ridge Elementary was able to fund costumes and scenery for The Avalanche, an opera created entirely by fourth grade students. The opera took the class nearly the whole school year to organize from writing the story and music to painting all 320 square feet of scenery. Barbara Knowlden, fourth grade teacher shared, “With the money from KRIS Wine, I was able to purchase the necessary supplies. It really helped my students’ self-esteem as they realized what they accomplished and how wonderful they looked in the costumes!”

The Americans for the Arts Action Fund, in partnership with NAMM: National Association of Music Merchants, The Recording Academy (GRAMMYs), and The United States Conference of Mayors partnered together to sponsor programs at both the Republican National Convention and the Democratic National Convention with the help of the respective local arts agencies in Tampa and Charlotte (Arts Council of Hillsborough County and the Arts & Science Council).

It all began with two events in Tampa for the Republican National Convention.

The first was ArtsSPEAK, a policy forum on the future of the arts and arts education. The second was ArtsJAM, an intimate concert performance featuring national recording artists celebrating the arts.

To kick things off, Arts Action Fund President Bob Lynch welcomed RNC delegates to ArtsSPEAK in Tampa:

Later, he was joined by former Arkansas Gov. Mike Huckabee, who moderated the panel of elected officials, advocates and arts leaders. Featured speakers included: Utah Gov. Gary R. Herbert; Mesa (AZ) Mayor Scott Smith; Hillsborough County School Board Member Doretha Edgecomb; Tampa Bay Times Marketing Director Kerry O'Reilly; and Jazz Musician/Former New York Yankee Bernie Williams.

You can listen to the full event via SoundCloud:

Dr. Joelle Lien

Like in many other states, arts and education leaders in Utah are concerned that children in elementary schools are not receiving high-quality, regular instruction in the arts. As a result of these concerns, a unique and comprehensive set of arts education collaborations is taking shape in the state.

Due in large part to the visionary leadership and financial support of philanthropist Beverley Taylor Sorenson, partnerships between colleges of fine arts and colleges of education, as well as with the state office of education, school districts, and various arts organizations are thriving and growing at an amazing pace.

As a result of these collaborations, people whose paths may otherwise never have crossed are instead working closely together to ensure that Utah children receive an education that includes high-quality arts learning and art-making experiences.

Building Relationships

Faculty and administrators within and across universities throughout Utah are working together as never before, collaborating in planning, teaching, researching, community engagement, and advocacy. In March, deans of Utah’s colleges of fine arts and university arts educators met for a statewide “Arts Education Summit” to share successes at their respective institutions and to develop strategic goals for expanding and improving elementary arts education.

Out of that meeting came action items that included the development of a “wiki” for comparing arts education curricular requirements across universities, as well as a plan to expand the reach of the summit to include stakeholders in colleges of education. Then, in July, deans of colleges of fine arts and education met to discuss topics based the President’s Committee on the Arts and Humanities' Reinvesting in Arts Education: Winning America’s Future Through Creative Schools report.

Topics of discussion included how university arts and education programs can: build collaborations, expand teaching opportunities for the arts in K-12 schools, influence policymakers to reinforce the place of the arts in schools, widen our research focus to include evidence gathering on K-12 arts education, and prepare pre-service teachers to provide high-quality arts instruction in their future classrooms.

As we enter the third week of National Arts and Humanities Month, I would just like to thank all the local community leaders who have participated in our Creative Conversations!

Already, Creative Conversations have sparked local dialogue that is helping to unify groups of individuals engaged in arts and culture. These events help spur advocacy efforts and create networking opportunities for those interested in the arts in their communities.

In a memorable moment at a Creative Conversation last week in Silver Spring, MD, State Delegate Heather Mizeur advised, “Stand out with your art to connect to your advocacy. The artist should use their unique abilities in art making itself to stand out and reach legislatures.” From this Conversation, emerging arts advocates were able to take away this and many other valuable insights.

If you were unable to attend an event last week, don’t worry! October is full of remarkable and insightful events--over 30 so far, with more being added every day.

This week’s upcoming events include:

•    Bonus Features: Thinking Outside the Talkback – Today, Oct. 17! (Pittsburgh, PA)
•    Exploring Professional Paths in the Arts – Oct. 18 (Denver, CO)
•    Witness to Preservation – Oct. 20 (Stuart, FL)

Annually, the Public Art Network (PAN) Year in Review recognizes outstanding public art projects that represent the most compelling work for the year from across the country and beyond. The projects are selected and presented by a jury of three professionals who represent different aspects of the public art field, including artists, administrators, and other public art allies. New this year, the PAN Advisory Council curated the selected 49 selected projects for 2018 under five unique themes to broaden the exposure of the selected works on ARTSblog and social media, and to provide context to the works through national trends and themes that are impacting the field today.

At the forefront of the current dialogue across the nation and around the globe are questions concerning how we negotiate with the world around us to address the growing concerns of resource allocation, preservation, and climate change. The pursuit and development of the policies, systems, and infrastructure needed to provide long term sustainable solutions to these issues reaches across multiple fields from the political to the scientific and serves as inspiration to many of the 2018 PAN Year in Review projects. Though the materials, execution, and duration are all unique, these projects are unified by the role of the artist(s) in translating the collective experiences and stories of our essential ecosystems and habitats into personal narratives of site.