For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the app’s primary call to action–the question “What’s on your mind?” and a text field–has continued to emphasize words over visuals.

A performance in Queens, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.

The Smithsonian has just announced the winners of the 14th Annual Photo Contest. This year, they received more than 48,000 submissions from photographers in 146 countries and territories.

6 online marketing certifications to help you get ahead.

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.

His ideas, at the start, were limitless and detailed. Noguchi wanted to organize lectures on Japanese art as well as arts and crafts activities, figuring that such vocational training could prove helpful after the war.

Government funding to museums is being cut in many countries. It’s often seen as a ‘soft’ money-saving option, more palatable and re-election safe than cutting hospital staff or free school meals. Even as a museophile, I can’t deny that museums seem less essential than hospitals, schools, or roads.

Generation Z presents a unique challenge and lucrative opportunity for digital marketers.

Did you know the average human attention span is 8.25 seconds? That’s less than a goldfish. Let that sink in for just a minute.

As head of a digital marketing agency that works with high-end luxury brands, here are some of the key lessons I’ve learned and the four rules you can apply to grow your own brand.

You know you don’t want to be spammy, but have no idea how to use a blog to sell those musical compositions, show tickets, short horror stories, family paintings with Fido, or handmade grandfather clocks.

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.

This is a brief list of some cultural institutions that have issued statements in response to the travel ban.

Snapchat is growing at an annual rate of 30%, making it ideal for marketing campaigns.

With countless new apps being launched every day, it can be hard to know which ones are worth using, and which ones are best politely ignored.

Diversity is under siege in Donald Trump’s America.

The new season is upon and I’m sure many community engagement managers out there spent the summer making plans for a variety of initiatives.  Probably high on that list were “diversity initiatives”.

If you're looking for inspiration and a little direction on how to leverage Snapchat, there are plenty of big brands to light the way. Here's a list of the top 10 you should follow now to keep an eye out for their upcoming snap stories.

Stephanie Kurlow struggled to find a ballet class that would allow her to wear her traditional hijab while studying her craft. Kurlow refused to give up and started a crowdfunding campaign raising over $7,000 with nearly 700 people making donations, which allowed her to obtain private tutoring to become the world's first Muslim hijabi ballerina.

With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?

Consistency builds trust, deepens relationships, exposes customer challenges, and sparks innovation. Inconsistency results in confusion and distrust.

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content.

Marketers have high expectations of technology’s effect. We recently surveyed 300 marketers and at least two-thirds said it’s likely or very likely that technology will make content marketing significantly more efficient in the various tasks of the life cycle.

Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 times more visitors and 3 times as many leads per month after using HubSpot for a year.

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users. Here's a look at seven of the most interesting stats in Meeker's more than 200-slide deck presented at Re/code's Code Conference today.

Today when I think about back-to-school time, I worry. Will the teachers be prepared to reach every student—and reach them in the poorer corners of cities as well as rural areas? Are the schools welcoming and enticing to students and parents? Will creativity be a daily activity in the lives of our country’s next generation of thinkers, leaders, and artists?

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.

Yeah, yeah, I know you don’t want to work while you’re trying to enjoy the last bits of summer. But who says listening to TED Talks are really working? You can pull them up on your phone, you can press play while simultaneously soaking up some rays, and you can even watch them with friends.

Sure, they’re educational, but they’re always almost a lot of fun to listen to. Plus, they come in one neat 20-minute segment.