Arts Intranet

After staring at the stack of audience development research on my desk, I finally decided to turn it into something useful: an Annotated Bibliography of Audience Development Resources.

Benchmarking can bevaluable - in other words, probing other industries to determine their best functional practices that inform one's own special needs.

Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.

Univeristy Musical Society works to develop insights into how exemplary performing arts organizations can successfully expand their audiences and retain them over time.

Einstein’s theory of relativity (which isn’t going to be the subject of this article) can be applied to just about anything. 

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Data shows that millennials are just as generous as previous generations. But when it comes to how they give, their means and methods are significantly different.

Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.