Arts Intranet

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

Whether you’re working in a swanky downtown office with 100 employees or if you’re an independent artist working out of your momma’s kitchen—Brand. Matters.

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

Artists, we know you work hard, but are not always the most extroverted or business-savvy people. Yet you are expected to do it all.

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.