Arts Intranet

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.

Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.