Arts Intranet

The most important part of content today (besides telling an incredible story) is how audiences are able to engage. Engagement is one of the primary keys that has bolstered the success of digital content. 

As creatives, we need to shift our focus from seeing each other as competitors to seeing each other as our greatest source of inspiration.

Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

The case for sending a “NAMP Team” to the National Arts Marketing Project Conference to increase their marketing and advertising skill levels, which in turn will serve to attract and entertain more visitors and residents in your community.

How can an arts marketer keep on top of the emerging tech while staying strategic, mission-centric and goal-oriented?

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.