Arts Intranet

In my last blog, I spoke about developing future arts advocates and some of the misconceptions that might prevent individuals from participating. To continue on a similar trajectory, there is one population, in my opinion, that we should target as the next generation of arts leaders who will continue to sustain theatre, dance, creative writing, visual art, and music for many generations to come: students.

Remember the good old days of marketing? When a catchy phrase and a few colors were all you needed? When dancing popcorn and soda would convince you that you did, in fact, need a treat from the lobby? Those days are long gone. Modern marketing is a battlefield, a war for attention. Rest, even for a moment, and you’re lost in a sea of digital combatants. Sure, there is room for error because enough information is being pushed out all of the time that your mistakes will most likely be forgotten. Or will they?

Last night it was confirmed that the U.S. House of Representatives is scheduled to consider over three dozen amendments to "The Student Success Act" (HR 5), a bill to reauthorize federal education programs. This is a legislative effort last completed 13 years ago through the No Child Left Behind Act. There is a great need to improve upon that outdated legislation.

Through Friday's floor consideration in the House, members of Congress will have an opportunity to vote on HR 5 and a Democratic alternative - but both bills are expected to receive partisan vote outcomes.

It’s no surprise that my #NAMPC coaching sessions about creating surveys are always filled. When it comes to surveying, you, like most people, probably have the most trouble with simply getting started. These five tips should help you, if you do them in order.

1.Set your objectives.

What’s the real purpose of your survey? Your first step should always be getting clear on what your results will be used for and who will use them. Questions to ask yourself:

Will results be used internally or externally?

What decisions can be made based on your survey results?

Last week, the Federal Communications Commission (FCC) approved new rules for enforcing net neutrality. Independent agency rulemaking might sound like a sleepy topic, but over 4 million people – a record-setting number – sent in comments. What does the rule mean for artists and arts organizations?

First, what is “net neutrality?”

It’s the idea that your Internet Service Provider (ISP), like Verizon or Comcast, doesn't discriminate when it comes to Internet traffic—meaning throttling or blocking legal content that you want to access or share. A company also can’t pay your ISP to speed up service for certain sites.

Data. The word casts an attentive hush on any crowd gathered in a subdivided hotel ballroom. Data. The solution to every problem, the key to unlocking the secrets of the universe, the alpha and the omega, the Holy Grail. Data. It will make your marketing smarter, faster, better.

Well, yes and no. There are variables to whether or not your data-driven marketing strategies are good ones. One of those variables is the “heftiness” of your data, and the “heftiness” of your data depends on the source(s).