Arts Intranet

Editor's Note: Lucy Wang is the 2015 recipient of the NABE Scholarship, presented annually by Americans for the Arts and the National Association for Business Economics (NABE) Foundation to a student of both economics and the arts.

Even though economics and art are two very distinct fields, I feel that they are best understood in combination with one another. Art inspires me but can't reveal the quantitative foundations of modern life. Economics allows me to understand the underlying influences of the world, but I synthesize and process the things I learn through art.

At times I have been asked, “How did you find your career path in the arts?” Actually, it’s more often phrased, “How’d you get in this business?” I have held a number of wonderful posts, both public and private, and am currently Director of Advocacy and Public Policy for ArtPride New Jersey, the state arts advocacy organization. My story is evolutionary, organic, and having tilled these fields for over 30 years, long. In this age of sound bites I’ll boil it down to this—“teachers and inspiring leaders.” For me and so many others, it all started with an art teacher.

There is never money and there's always money. I have never met a mayor, a city manager, or a school superintendent who ever had any money, but I have never seen one who quit spending it. A lack of money is not the key problem. In my opinion, creativity is the problem. Money follows ideas. Arts administrators need to be as creative as we expect our artists to be.

This article has been co-written with Michelle T. Boone, Commissioner with the Chicago Department of Cultural Affairs and Special Events, and originally published by The Huffington Post on June 12, 2o15.

Deplaning at Chicago's O'Hare, it's easy to daydream of the world-famous art that awaits: the gleaming, 100-ton stainless steel Cloud Gate, Grant Woods' iconicAmerican Gothic, historic architecture and the homegrown Chicago blues.

I was thrilled to sit in on the “Vocabulary for Arts and Arts Education” session at Americans for the Arts' Annual Convention this year. All three presenters—Christopher Audain, Kevin Kirkpatrick, and Margy Waller, along with moderator Margie Reese—were all on point for the session and I perhaps overtweeted in my enthusiasm over what they shared.

As I left the session, I started focusing on what Kevin presented on changing the conversation about arts and culture. Arts Midwest recently released the study Creating Connection: Research Findings and Proposed Message Framework to Build Public Will for Arts and Culture, which examined how existing attitudes and values of our audiences connect with our field’s message output. The study suggests reframing arts activity to be “creative expression” will have a more effective connection to broader audiences, and that connecting with others, with their families, and with their inner selves is their largest motivation for participating in arts and culture.

Salt Lake City, Utah is the home of this year’s National Arts Marketing Project (NAMP) Conference: Lift Off. You can look forward to exploring digital marketing strategy, audience engagement and retention, brand loyalty, gamification, and experiential marketing, just to name a few.